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I agree. A week after I got mine, my cooler spilled over and I had water in the trunk. A week before, I would have had a mess. With the boot mat... no problem.
It's awesome for any MP3 player, but will also work great for a portable DVD player, a laptop, .... Anything that output some sound and that you'd like to get through your sound system!
Egad, what's the world coming to? Dealers actually giving away stuff to new buyers? Next thing you know they'll be knocking $$$ off MSRP and you know what that means!!!!