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Remember how VW bought out Mini's adverting? well, here are some of the first ads. This is what VW probably needs to get back on track (plus fix some other issues; reliablity, dealership quality...)
But who developed MINI's advertising? MINI is a global company. I was under the impression MINI's US design agency only handled the USA, and didn't actually come up with the design concept/template.
I'm sure most have seen the VW ads during the Olympics where they advocate you should "make friend with your fast". I have to say these are really cool ads and I like to think they're really advertising MINI rather than the GTI (or whatever).
My favorite has to be the one with the dude and his girlfriend. "Honey, I can't hear the engine with you yaking."
Sorry to seem a grump, but personally those ads makes me want to slap the TV. I'm not kidding. The fast thing is too easy, imo....the ads are the worst I've seen in a long time.