Hi guys,

I am an advertising graduate student at the University of Texas at Austin and I am conducting an online survey that examines online brand community activities for my Master’s thesis. The potential findings could enhance our theoretical and practical understanding of what activities online brand communities engage in and what social impacts such activities make.

The NAM is an active online brand community, where participants are engaged in online communication around MINI Cooper. Therefore, I invite you to participate in my study in the hopes of gaining valuable insights to online brand communities from your feedback. This online survey should take about 10-15 minutes of your time to complete.

Your participation is voluntary and your answers will be kept confidential. No identifiers will be collected and the answers that you provide on the survey will not be associated with your identity. If you want to read more about this study or if you are willing to participate in the survey, please click the link below:


If you have any questions, please feel free to contact me via email at yi-hsin@mail.utexas.edu or by phone at 512-788-5348.

Your help will be greatly appreciated!

Best,
Celest Yeh

3/29 EDIT by Dave: This post has my approval.

 

i like charburgers and cheeze fries.

 

Done,

 

In the past, we have frowned on such surveys, especially when they are posted as someone's first post. Therefore, I'm locking this.

 

Having been put in contact with Celest's faculty advisor, I'm going to re-open this thread and move it over to our MINIs in General Forum. I'm also going to temporarily sticky this post.

If someone has a spare moment to assist, please do.

Dave

 

I did the questionnaire yesterday, BEFORE the thread was first closed. Interesting questions.

 

Thanks for your clarification, Dave.

 

Cool bottons on the survey. Glad it was reopened.

 

Thanks a lot, Dave!

 

I also answered yesterday, it would be interesting to see the results!

 

Since I work in the IT field of Market Research, I like stuff like this.

Survey answered!

 

Done, and hopefully we can see the results.

In my best Richard Dawson's voice..."and the survey says".

 

Man, that made me sweat more than the GRE.

mb

 

Interesting survey.

 

Easy! Good luck

 

Thanks! I am happy to share the results. There might be some delay though as I need to write up the whole report. Before that, I need to have enough reponses for me to analyze. So....Come on!!!Take a survey!!help me out here!!

 

Whew, done

 

For an uninitiated (no direct contact) B2C survey you should expect about a 3-5% response rate. Now, since this is a survey about something most people on this site are passionate about you could add 2-5% to that. (I'm going to guess you're around 10-12 completes right now)

You'd be amazed what an incentive does to your response rates. Even something as small as a pen or pencil... or a mini badge... will increase your response rates by 15-20%.

What is your time frame for being in the field?

 

To be honest, if I wanna graduate this semester, I need to turn in my thesis in early May. This leaves me about two weeks to collect data. For a statistical stanpoint, I'd I need at least 200-300 responses. If I can't make it, I will probably postpone graduation in order to have longer time to collect data. (I hope I don't need to do this!!)

Thanks for the tip. I guess it's too late to add an incentive at this point.

 

Done!

 

I'm not sure if that was a requirement by your advisor, but if it comes down to the wire you can safely do most correlations and relative importance calculations with just over 100 full responses. (by full I mean those that won't get eliminated through the pair-wise deletions)

Is this study specifically for NAM?

You could talk to the moderators over at www.mini2.com which is a more international social community.

 

Completed

 

another researcher here, trying to help my brother. anohter incentive you can use that is non monetary is to post the # of completes, with your goal #. people will help you try to reach your goal

 

Thanks. I did get permission to post my survey there. The administrator upgraded my account. Still, I need to wait till the time limit has pasted before I can post any link. (Usually new member there cannot post links right away, spam prevention)

 

Thanks! I still need more than 100. Memebrs of NAM have been very supportive. I really appreciate your help.