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New "secret" Black Box ad campaign

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Old Jul 18, 2006 | 09:13 PM
  #176  
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No fair! I'm in Seattle for the summer, 3,500 miles away from my home, where my black box will be shipped. Thus I have no hope of playing this super fun game.
 
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Old Jul 18, 2006 | 09:32 PM
  #177  
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awful lot of marketing dollars aimed at the existing customer base... it's a small token of the kind of culture-building that breeds the brand loyalty that keeps people within the family, even if the vehicle itself has problems. I know, I was a 3 generation VW owner...
 
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Old Jul 18, 2006 | 11:08 PM
  #178  
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Got the decoder kit in the mail today but don't have a copy of the ad. The "owners perks" website is still being updated and not sure how the decoder will work on a monitor anyway???

Sounds like this could be a very entertaining game but not sure if it will be as entertaining as CSAMF (or his Percocet.) You are hillarious . Can't believe your "friends" wouldn't reveal the secret. They probably wouldn't even help a little old lady cross the road.
 
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Old Jul 18, 2006 | 11:42 PM
  #179  
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Originally Posted by DarkMiniCooperS
Anyone decoded the Ad yet??
yes. It says, "drink more ovaltine".
 
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Old Jul 19, 2006 | 03:41 AM
  #180  
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I got the Blender mag free in my office last week...never heard of that magazine but saw the ad and couldn't figure out what to do with it. Tried polarized filters, no luck of course. Caution: I almost put the mag out in my office waiting room but checked and there are a bunch of sexual or sexually suggestive ads that should not be in a waiting room with lil kids....so I stupidly threw it out.

But,,,I received the Black Box today, so I wish I had kept the magazine....but someone mentioned that there were red 3-D glasses....in the interest in of being secrective, I won't say what was in the box except to say that in mine there were no 3-D glasses......was my Box incomplete? I feel like I am being left out of a club.....
 
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Old Jul 19, 2006 | 03:47 AM
  #181  
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So, they're making MINI owners trade percocet and purchase copies of a particular magazine in order to give back to the MINI community???

Does this ad group also manage advertisements for Blender?

 
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Old Jul 19, 2006 | 03:50 AM
  #182  
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Originally Posted by COOPERation
I received my black box today on the anniversary of taking delivery of my MCS...4 years later and they haven't forgotten about me yet!
Ditto!
 
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Old Jul 19, 2006 | 04:56 AM
  #183  
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Originally Posted by OmToast
So, they're making MINI owners trade percocet and purchase copies of a particular magazine in order to give back to the MINI community???

Does this ad group also manage advertisements for Blender?

Check post #99... The ad is going to appear in a 1/2 dozen mags.

-Paul!
 
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Old Jul 19, 2006 | 05:03 AM
  #184  
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Originally Posted by Kimini03
Where did you find the ad?? I went back out again tonight and still couldn't find any of the magazines listed. Guess I have to wait for tomorrow and go to another city. :impatient Unless I can talk my hubby into going somewhere tonight after work that might still be open. Hummmm...where do they sell these magazines at after 1:30am???

We both have a piece of the puzzle, but can't solve it! You guys have the ad and we have the little black box!!



I posted the where part in my post just above this one But I'll do it again here I found the Blender mag at Barnes & Noble, it's on page 109 I think.

Good luck on your search Only 3 more days until I can put the 2 together, so no one give it away
 
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Old Jul 19, 2006 | 11:09 AM
  #185  
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From: In a state of confusion....
Just got my black box...

off to Barnes and Noble.....
 
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Old Jul 19, 2006 | 11:54 AM
  #186  
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My work colleagues wife just got hers - I'm hoping she doesn't want it
 
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Old Jul 19, 2006 | 11:55 AM
  #187  
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Originally Posted by Jersey_Bill
I did it !! I did it !! I did it !!!

Man, whoever said that this makes one feel like a kid again got it right. Got my box yesterday, found a Blender today (wonder if MINI USA gets a cut of the extra 150,000 issues being sold...), decoded the message and followed the trail to the end....

I have only one piece of advice for those that will follow this trail ....

*** turn your pop-up blocker off ***

There seem to be at least two more legs to the journey - I can't wait !!!

This is just too much fun !!

-- calming down now --

Bill
Thanks so much for the pop-up blocker advise!! Nothing was working and then I remembered your post and had my Hubby turn off our blocker! Would have been lost without it!!
 
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Old Jul 19, 2006 | 12:00 PM
  #188  
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We finally found one of the magazines listed. Wow I didn't know it would be so hard to find a magazine! We found it in The New Yorker July 24, 2006! We saw another MCS motoring and thought he might be out looking for a magazine also!

This has been a lot of fun!! I really wanted to know yesterday, but glad that I waited and my Husband and I were able to find it for ourselves!! Thanks for not giving it away!!
 
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Old Jul 19, 2006 | 12:13 PM
  #189  
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Still waiting on the Black Box........
 
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Old Jul 19, 2006 | 12:25 PM
  #190  
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Ok, I've been told....thanks 04amini for helping a fellow MINI owner out
 
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Old Jul 19, 2006 | 12:42 PM
  #191  
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I keep checking the mail everyday, but still no black box Hummm, I should get one I get everything else, e-mail, parking stencils, welcome kit.


Patiently waiting
 
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Old Jul 19, 2006 | 12:48 PM
  #192  
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From: In a state of confusion....
All done. I wished I would have looked at this thread first about the popup blocker that took awhile to figure out.
 
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Old Jul 19, 2006 | 01:12 PM
  #193  
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Originally Posted by snooter
OK, here's the scoop. Just got off the phone with Todd in the media department for Butler, Shine, Stern and Partners. We should be getting a Decoder in our package in the mail. The same ad will be in the following magazine:

Maxium - August issue
New Yorker - July 24th issue
Blender - August issue
Business 2.0 - August issue
Sports Illustrated - July 31st
Swindle - August-September issue
Seems that MINI has finally updated the Owner's Lounge site... to update the list that snooter originally obtained from the marketing company in post #99 (thanks snooter - your list really came in handy last night!)...

The New Yorker - July 17th issue
Sports Illustrated - July 31st issue
Blender - August issue
Business 2.0 - August issue
Maxim - August issue
Swindle - August/September issue
MC2 - September/October issue

So basically only MC2 is added to snooter's list.

Decoder and glasses ads to come in the future...
 
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Old Jul 19, 2006 | 04:20 PM
  #194  
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Key to the secret Black Box ad

I got a black box in the mail just today from MINI. In it is a fake book cleaverly titled "A dissying look at the awesomeness of small". There is a secret compartment in the book that contains a Magic Window encypter (looks like the piece to the right of the ad) a Super Secret Decoder (a piece of cardboard with cut outs the shape of a MINI and Red tinged paper glasses. You're directed to the Owners Perks section of the Owner's Lounge were you are directed to purchase a select group of magazines, look for the ad that you've found and figure out the clue. The promise is that goodies are the reward.

No word yet on what to do with the other pieces. Now, I have to go out and buy the magazines!!!
 
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Old Jul 19, 2006 | 04:28 PM
  #195  
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Originally Posted by jpace2
No word yet on what to do with the other pieces. Now, I have to go out and buy the magazines!!!
The magazines listed are all printing the exact same ad... so you only have to buy one of them.
 
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Old Jul 19, 2006 | 06:39 PM
  #196  
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Originally Posted by Edge
The magazines listed are all printing the exact same ad... so you only have to buy one of them.
Hmmmm....

Now are we all VERY sure that each of these magazines contains the SAME coded message????

Call me obsessive (because that's my middle name) but it would be interesting to check EACH of these mags to confirm that fact !!

Bill
 
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Old Jul 19, 2006 | 06:52 PM
  #197  
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Bill ... you're obsessive ... no, you're much more than obsessive! I'm obsessive and I have no plans to buy all the mags
 
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Old Jul 19, 2006 | 07:06 PM
  #198  
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no red glasses in my black box....no fair...I can't play?
 
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Old Jul 19, 2006 | 07:08 PM
  #199  
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Originally Posted by Jersey_Bill
Call me obsessive (because that's my middle name) but it would be interesting to check EACH of these mags to confirm that fact !!
Well, I based my info on what the marketing firm told snooter:
Originally Posted by snooter
The same ad will be in the following magazine:
Now, I suppose it might be worth someone taking the decoder into the store and checking each magazine personally, but I sure won't actually buy each of the magazines to find out!
 
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Old Jul 19, 2006 | 07:22 PM
  #200  
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Originally Posted by GBMINI
Bill ... you're obsessive ... no, you're much more than obsessive! I'm obsessive and I have no plans to buy all the mags
LOL
 
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