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BMW/MINI respond to unflattering F56 pictures.

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Old Jul 3, 2013 | 08:14 AM
  #1  
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BMW/MINI respond to unflattering F56 pictures.

Outrageous! MINI secretly photographed at private getaway.




Outrageous! MINI secretly photographed at private getaway. (07/2013) Show all media
Oxford. Aggressive and relentless papping is something British celebrities have had to learn to live with. Members of the Royal Family, as well as actors, footballers and top models are all familiar with the sensation of being caught in uncompromising situations, and now MINI is the latest victim. Absolutely unaware and without make-up, the youngest member of our family was caught by sensationalist photographers in a highly private moment. The young one was yellow and completely defenceless. We understand the worldwide interest in our family but it is not the British way to send such unfavourable pictures around the globe.
But like a good stiff-upper-lipped Brit, MINI shall not complain, although we would like to officially state that we are not flattered. The published pictures do not reflect our good looks any way. As every celebrity knows, those extra long telephoto lenses have the devastating ability to negatively distort all surfaces, lines and angles. Therefore our advice: next time come closer to the object of desire. If that doesn’t work, don’t worry, shortly you will have the opportunity to experience the MINI up close and personal, and to take pictures from all angles.




https://www.press.bmwgroup.com/press...tem=node__2311
 
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Old Jul 3, 2013 | 08:36 AM
  #2  
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I love it!
 
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Old Jul 3, 2013 | 08:39 AM
  #3  
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Well played. The jury is still out.
 
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Old Jul 3, 2013 | 08:40 AM
  #4  
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Let's hope they had a few internal design meetings since...
 
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Old Jul 3, 2013 | 08:52 AM
  #5  
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That looks like the Bosch motor pool for test vehicles in Stuttgart.
 
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Old Jul 3, 2013 | 09:00 AM
  #6  
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i hope it looks better than the pictures, because that's terrible. gotta love their sense of humor lol
 
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Old Jul 3, 2013 | 09:15 AM
  #7  
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They certainly have one of the best PR writing staffs around, I'll give them that...
 
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Old Jul 3, 2013 | 09:22 AM
  #8  
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Now I'm even more interested in the unveiling. Which is what MINI wants. Brilliant.
 
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Old Jul 3, 2013 | 12:04 PM
  #9  
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They still have time to change the front end and get rid of that black thing below the grill.
 
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Old Jul 3, 2013 | 12:45 PM
  #10  
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When Harley Davidson celebrated their 100 yr anniversary in 2003, BMW Motorcycles took out a Billboard saying "We'd Like to Congratulate You, But You Probably Wouldn't Hear Us"
 
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Old Jul 3, 2013 | 05:35 PM
  #11  
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Originally Posted by WannaBeMini
When Harley Davidson celebrated their 100 yr anniversary in 2003, BMW Motorcycles took out a Billboard saying "We'd Like to Congratulate You, But You Probably Wouldn't Hear Us"
And when Harley execs saw that, they probably said "Your damned right!"

(We own 2 HDs)
 
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Old Jul 3, 2013 | 06:18 PM
  #12  
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I dunno, we'll see. Check out the distance between the top of the headlight and the bottom of the front bumper. I really hope they had a few meetings about it after seeing the reaction of MINI peeps about the leaked pictures
 
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Old Jul 3, 2013 | 07:13 PM
  #13  
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Originally Posted by mini_macky
I dunno, we'll see. Check out the distance between the top of the headlight and the bottom of the front bumper. I really hope they had a few meetings about it after seeing the reaction of MINI peeps about the leaked pictures
I am pretty sure they rolled their eyes and said "same thing every time we release a new Mini model. Same bunch cry end of the world."
 
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Old Jul 5, 2013 | 11:11 AM
  #14  
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I like the OP coverage.
 
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Old Jul 6, 2013 | 11:09 AM
  #15  
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Would've preferred to see something akin to:

"We apologize for the fault in the F56 design. Those responsible have been sacked."

It's both British and more appropriate.
 
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