MINI USA Sales Down -3.4% for May 2013
#5
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#8
Traditionally sales go down shortly before the introduction of a new model, this might be a reflection of that effect. Sales shoot back up once the new model is out.
We love the existing MINIs. It's not a huge wonder that we're not happy with the prospect of significant changes. I'm guessing the new car will be a hit, at least for a little while.
We love the existing MINIs. It's not a huge wonder that we're not happy with the prospect of significant changes. I'm guessing the new car will be a hit, at least for a little while.
#9
Part of the problem is that there's much more choice in the small car market than there was when Mini first returned to the States. Almost all of them are cheaper, naturally, and even the performance-oriented niches where the Cooper S used to have a monopoly are seeing competition from cars like the Fiesta ST and the 500 Abarth. (Not that those are better choices, though the Fiesta's a pretty snazzy-looking car, but still.)
But the key word in that last paragraph is "niche". Mini remains a niche choice, mainly due to the lack of a mainstream four-door body style like the aforementioned Fiesta (or Chevy Sonic, Kia Rio, Honda Fit, etc.) Proof of that comes from the Countryman's instant success upon its release. I feel the bigger problem for Mini will not be when the F56 arrives, as it will probably be a good car. But it will be sharing its major architecture with a BMW for the first time, and I suspect a fair number of people will gravitate toward the roundel - even if it's more expensive - just out of badge snobbery. So Mini may end up being more of a boutique brand, for those wanting a more personalized small car experience.
But the key word in that last paragraph is "niche". Mini remains a niche choice, mainly due to the lack of a mainstream four-door body style like the aforementioned Fiesta (or Chevy Sonic, Kia Rio, Honda Fit, etc.) Proof of that comes from the Countryman's instant success upon its release. I feel the bigger problem for Mini will not be when the F56 arrives, as it will probably be a good car. But it will be sharing its major architecture with a BMW for the first time, and I suspect a fair number of people will gravitate toward the roundel - even if it's more expensive - just out of badge snobbery. So Mini may end up being more of a boutique brand, for those wanting a more personalized small car experience.
#13
But it will be sharing its major architecture with a BMW for the first time, and I suspect a fair number of people will gravitate toward the roundel - even if it's more expensive - just out of badge snobbery. So Mini may end up being more of a boutique brand, for those wanting a more personalized small car experience.
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