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MINI USA Sales Down -3.4% for May 2013

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  #1  
Old 06-04-2013, 12:34 PM
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MINI USA Sales Down -3.4% for May 2013

http://www.motoringfile.com/2013/06/...ntent=FaceBook
 
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Old 06-04-2013, 01:53 PM
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Oh Oh ..looks like the wheels are starting to fall of the wagon!! ha ha
 
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Old 06-04-2013, 02:57 PM
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It's all those damn battleship-sized SUV's!
 
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Old 06-04-2013, 03:46 PM
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Perhaps impacted by the April spring cleaning special which shifted sales to other periods.
 
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Old 06-04-2013, 03:48 PM
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I'm not trying to hate or anything but do you think once the "F56" is released the sales would go down even more? I mean from what I've read it seems like more people dislike it rather than like it... Just a thought...
 
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Old 06-04-2013, 03:51 PM
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It is the ratings...The most complained car in the US.
 
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Old 06-04-2013, 04:01 PM
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I am very curious as well to see what happens to the sales when the F56 comes out!! Strange thing is today just about all car companies reported all sales are up and production is increasing... maybe not so much for the MINI..lol..
 
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Old 06-04-2013, 04:39 PM
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Traditionally sales go down shortly before the introduction of a new model, this might be a reflection of that effect. Sales shoot back up once the new model is out.

We love the existing MINIs. It's not a huge wonder that we're not happy with the prospect of significant changes. I'm guessing the new car will be a hit, at least for a little while.
 
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Old 06-04-2013, 04:42 PM
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Part of the problem is that there's much more choice in the small car market than there was when Mini first returned to the States. Almost all of them are cheaper, naturally, and even the performance-oriented niches where the Cooper S used to have a monopoly are seeing competition from cars like the Fiesta ST and the 500 Abarth. (Not that those are better choices, though the Fiesta's a pretty snazzy-looking car, but still.)

But the key word in that last paragraph is "niche". Mini remains a niche choice, mainly due to the lack of a mainstream four-door body style like the aforementioned Fiesta (or Chevy Sonic, Kia Rio, Honda Fit, etc.) Proof of that comes from the Countryman's instant success upon its release. I feel the bigger problem for Mini will not be when the F56 arrives, as it will probably be a good car. But it will be sharing its major architecture with a BMW for the first time, and I suspect a fair number of people will gravitate toward the roundel - even if it's more expensive - just out of badge snobbery. So Mini may end up being more of a boutique brand, for those wanting a more personalized small car experience.
 
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Old 06-04-2013, 04:47 PM
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^^^^ Could write for Motoringfile.
 
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Old 06-04-2013, 04:58 PM
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With these things in mind, a 4 door F56 is coming. So is a 4 door clubman.
 
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Old 06-04-2013, 05:01 PM
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All very good points above^^^ All I do know is I hope the best for MINI.. Hands down it just has something about it..right down to its name
 
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Old 06-04-2013, 05:34 PM
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Originally Posted by Duncan1800
But it will be sharing its major architecture with a BMW for the first time, and I suspect a fair number of people will gravitate toward the roundel - even if it's more expensive - just out of badge snobbery. So Mini may end up being more of a boutique brand, for those wanting a more personalized small car experience.
I'm not sure that would be such a big problem. The average car buyer is completely clueless when it comes to auto manufacturer relationships, even if their car is an obvious rebadge of another model. There are people out there who would be shocked to know that Lexuses (Lexi?) are just more luxurious versions of Toyota models and I am still often asked what brand my car is when others learn I drive a MINI.
 
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