F55/F56 Why No MINI At NY International Auto Show??
Why No MINI At NY International Auto Show??
In all of the years since MINI came back to North America it has always been a big presence at the New York International Auto Show. Yesterday, during Press Day, I was shocked to find no MINI display.
What happened? Anyone know the details?
What happened? Anyone know the details?
According to MotoringFile it had to do with show organizers deciding at the last minute to arrange manufacturers by sales volume, which made MINI USA unhappy since it would have demoted them to the outer hall so they pulled out.
http://www.motoringfile.com/2015/03/...sales-meeting/
http://www.motoringfile.com/2015/03/...sales-meeting/

Seriously though, that's a shame.
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According to MotoringFile it had to do with show organizers deciding at the last minute to arrange manufacturers by sales volume, which made MINI USA unhappy since it would have demoted them to the outer hall so they pulled out. http://www.motoringfile.com/2015/03/...sales-meeting/
They certainly made it to the Vancouver Auto Show last week. a green/red JCW F56 was tucked away in a corner at the back of a fleet of Minis. I told a salesperson that I was shocked that one of the best cars of the whole show was almost hidden away!
This however less disappointing than the fact that the redesigned and rather lovely 2016 Mazda Miata was absent. I have a series crush on this car!
This however less disappointing than the fact that the redesigned and rather lovely 2016 Mazda Miata was absent. I have a series crush on this car!
MotoringFile will probably adjust their post on the matter.
The convertible was never supposed to be released on the first place. The R57 came out in March 2009 so based on BMW's typical sever-year cycle, the F57 should be due in early 2016. MotoringFile actually posted about that here: http://www.motoringfile.com/2015/03/...but-next-year/
As far as NYIAS is concerned, it doesn't have anything to do with market share but rather brand perception. NYIAS organizers see MINI as a mass-market brand like Kia or Hyndai while MINI USA see themselves as a luxury brand. Upscale brands are usually located at the center of the floor plan while mass-market car makers are relegated to the outer sides. MINI has always been placed at the center but NYIAS decide to change the "rule" at the last minute so MINI USA decided to pull out. It's the right decision.
The convertible was never supposed to be released on the first place. The R57 came out in March 2009 so based on BMW's typical sever-year cycle, the F57 should be due in early 2016. MotoringFile actually posted about that here: http://www.motoringfile.com/2015/03/...but-next-year/
As far as NYIAS is concerned, it doesn't have anything to do with market share but rather brand perception. NYIAS organizers see MINI as a mass-market brand like Kia or Hyndai while MINI USA see themselves as a luxury brand. Upscale brands are usually located at the center of the floor plan while mass-market car makers are relegated to the outer sides. MINI has always been placed at the center but NYIAS decide to change the "rule" at the last minute so MINI USA decided to pull out. It's the right decision.
They certainly made it to the Vancouver Auto Show last week. a green/red JCW F56 was tucked away in a corner at the back of a fleet of Minis. I told a salesperson that I was shocked that one of the best cars of the whole show was almost hidden away!
This however less disappointing than the fact that the redesigned and rather lovely 2016 Mazda Miata was absent. I have a series crush on this car!
This however less disappointing than the fact that the redesigned and rather lovely 2016 Mazda Miata was absent. I have a series crush on this car!
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