MINI launches the Countryman and a new Ad campaign!
MINI launches the Countryman and a new Ad campaign!
MINI just informed me they'll be starting a new print and television ad campaign today to go with the release of the Countryman and they wanted current MINI enthusiasts to be the first to see it....
The four new, 15-second TV commercials take the versatility of the new MINI Countryman and show it off in a handful of slick and smart short films. The key to the MINI Countryman is how good it is for bridging the gap between urban and country life. The new claim, “MINI Countryman. Getaway.” says it all: get out there and escape the monotony of everyday life. From fashionistas to families, roadside baby-emergencies to hipster-chic sheep shearing, the films are made to make you laugh.
In its print debut, the MINI Countryman is set against refreshing copy that takes the MINI Countryman from inner-city dullness to the freedom of nature that lies outside city limits. 4-Wheel-Drive, 4 Doors, this 4th member of the MINI family’s got 5 seats and a love of the outdoors.
In its print debut, the MINI Countryman is set against refreshing copy that takes the MINI Countryman from inner-city dullness to the freedom of nature that lies outside city limits. 4-Wheel-Drive, 4 Doors, this 4th member of the MINI family’s got 5 seats and a love of the outdoors.
5th Gear
Joined: Feb 2010
Posts: 718
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From: Pittsburgh, PA
Well, I think the clubman also says cooper on the back...
4th Gear
Joined: Mar 2008
Posts: 579
Likes: 1
From: San Diego
Hmm, I didn't know that! Guess I have to do more looking at clubmans (clubmen..) etc.
I thought it was just going to be like a new "model" of mini, like: 2011 MINI Countryman S etc.
But back on track, those ads look mean! I'm gonna have to check the countryman out in person, because I can't picture myself driving one quite yet.
I thought it was just going to be like a new "model" of mini, like: 2011 MINI Countryman S etc.
But back on track, those ads look mean! I'm gonna have to check the countryman out in person, because I can't picture myself driving one quite yet.
I like to think of One, Cooper, and Cooper S as being trim levels, but the same "car" where as the Clubman and Countryman are unique cars of their own but still very MINI.
I can't decide if the grille shape on the S looks more intimading or if it just looks grumpy.
It's still taking the eyes a little getting used to.
I can't decide if the grille shape on the S looks more intimading or if it just looks grumpy.
It's still taking the eyes a little getting used to.
Last edited by Cadenza; Aug 18, 2010 at 07:56 PM.
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5th Gear
Joined: Feb 2010
Posts: 718
Likes: 0
From: Pittsburgh, PA
That's exactly it. One, Cooper, Cooper s, and JCW are more like performance levels and not really cars. I debadge mine anyways... everyone knows what it is. MINIs don't need labeled.
2nd Gear
Joined: Aug 2003
Posts: 92
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My wife wants a MINI Cooper S Countryman All4; I think thats the full name anyhow. It's quite a mouthful if it is. The pre-production they had on MTTS looked fantastic. Not as large as I thought it would be, but still plenty of room (I believe) for the two of us and little on on the way 
Drew - as much as I love the idea of the Countryman...I can't help but think they could have done a better job with the frumpy/grumpy/mean-ish grille and headlights.
That still won't stop me from checking one out at the dealership...I think it could be a good fit for me here in AK.
That still won't stop me from checking one out at the dealership...I think it could be a good fit for me here in AK.
4th Gear
Joined: Mar 2008
Posts: 579
Likes: 1
From: San Diego
sorry if this has been posted elsewhere, but I just saw this: http://autos.aol.com/article/2011-mi...tryman-review/
and thought it was a nice review of how the countryman actual handles. Plus it's got some good shots of the interior. I also agree whole-heartedly with the first paragraph.
I just hope they updated the ipod interface to be more user-friendly....
Also, I read in this article that the US models will only have a 4-seater option, not the 5-seater bench option? Anyone know anything about this?
and thought it was a nice review of how the countryman actual handles. Plus it's got some good shots of the interior. I also agree whole-heartedly with the first paragraph.
I just hope they updated the ipod interface to be more user-friendly....
Also, I read in this article that the US models will only have a 4-seater option, not the 5-seater bench option? Anyone know anything about this?
You can actually order one now - they are slated to hit showrooms 11/2010 - I suspect a few of us will see them late October, however
6th Gear
Joined: Aug 2009
Posts: 1,552
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From: Des Moines, Iowa
I really don't think that you are going to see any in the dealerships before December, maybe even January. The roll out is February, I believe. I had read on Motoringfile that they weren't even going to start producing for the US market until late October. They might have revised that, but I haven't heard.
I really don't think that you are going to see any in the dealerships before December, maybe even January. The roll out is February, I believe. I had read on Motoringfile that they weren't even going to start producing for the US market until late October. They might have revised that, but I haven't heard.