Is 8% over invoice price a reasonable counter-offer for a factory-ordered, pepper-white, S conv, with premium & sport pkgs, and ipod adapter?

 

If you had made the investment in facilities and people and infrastructure your dealer has to support MINI sales, would you accept 8% profit on your investment?

A reasonable profit is whatever he agress to sell you the car at and you agree to buy it.......

 

Well, in most industries, a gross profit margin of 8% is pretty respectable, but I get your point.

Daniela - just out of curiosity, how does the "8% over invoice" number compare with the MSRP on the MINI you've configured? I'm just curious what kind of gross profit margin is included in the MSRP.

 

A quick reference of 2008 invoice vs MSRP...

It looks like MINI MSRP is usually 10% or 11% over invoice. 8% sounds fair, but at least around here MINI dealers have lots of buyers and no incentive to sell for under MSRP.

 

Yep- In our area, there's still enough demand that we're marked up $500 on the MCS.

 

Daniela,
I think you'll find that general formulas on fair pricing (i.e. how much over invoice?) are not very useful in MINI purchases.

Most dealers are still asking and getting MSRP (some on West Coast, over MSRP). I certainly wish you good luck, but don't be disappointed if you can't get below MSRP -- and don't feel like you're being cheated and everyone else is paying less for MINIs.
However, try to get something thrown in -- like mats . . . and the windscreen.

 

good feedback. thank you all.

 

paying MSRP for a car that still retains the highest resale and residual values of any car sold in America under $80K is NOT a bad thing. Paying MSRP for a car that'll depreciate 30% the second it leaves the lot is.

 

They Make Money On US?????

 

daniela, where are you located ?

 

A good deal is when both sides are happy.