ZIG. ZAG. ZUG.

• Spin. March 2008. (between pages 32 & 33)

Print ads begin next month, using the Zig, Zag, Zug theme in Rolling Stone and the April issue of Men's Journal. The April issue of The New Yorker will have false covers with Zig And Zag Mini ads. Other magazine buys are in books like Seed and XLR8R. Print includes an insert, actually a 24-page booklet called "The Book of Zug," in magazines like Anthem, Fader, Paper, Paste, Automobile, Esquire, European Car, Motor Trend, Spin and Wired.

[Source: MediaPost's Marketing Daily]

 

I have a decent collection of MINI promotional stuff. Part of the collection are the Clubman fortune cookies. I have about three still in their wrapper. Something wrong with me?

 

I have a growing collection of promo stuff too. One of my favorites...

 

Nope - I have a few still in the wrappers too...

Donna

 

It would be one of my favorites too. I'm jealous - I tried SO hard to get one of these and just couldn't.... If you ever come across another one - please think of me - please - pretty please...

Donna

 

Ooh ... nice to see inside the tin! I have one but I've never wanted to open it and break the seal

 

One of the dealerships gave that to me several years ago. It's my understanding only one per dealer was given out.

 

So my wife saw these in a mail order catalog today. How can I talk her out of ordering it?

http://www.catalogfavorites.com/item...T1=V20700#zoom

 

LOL!! Cute - but I can tell you that Mike would NEVER put that on our MINI...hehehehehe

Donna

 

The 24 page insert... is it in the subsctiption version only or the newstand version as well ?

 

For Spin, I think it is only in the subscription version. The upcoming ads might be in both, so keep watching for them.

 

Don't feel bad my wife ordered the Antlers with red nose and they sent a duplicate order so of course she wants me to put them on the mini ...
I think she got them from whatonearth

 

The April 2008 issue of Men's Journal has a MINI ad over four pages (22-25) with the ZIG. ZAG. ZUG. theme.

 

Found this today on cnn/SI site

http://i.cnn.net/si/multimedia/photo.../images/13.jpg

 

ZIG. ZAG. ZUG.

• Automobile. March 2008. (between pages 92 & 93)
• Esquire. April 2008. (between pages 76 & 77)
• Motor Trend. March 2008. (between pages 124 & 125)

ZIG. ZAG. ZUG.

• Fader. 52. March 2008. (between pages 80 & 81) [Newsstand copy]
• Spin. March 2008. (between pages 32 & 33)

The current issue of Intersection has a new four-page MINI Clubman ad with a front of a Clubman on one page, a two-page spread of a world map scaled by MINI sales, and the rear of the Clubman on the last page. I'll try to find out the page numbers and get a scan.

 

Thanks for the updates James!! I've managed to get all of them so far including the new ad in "Intersection". It's towards the front of the magazine. Guess I should have paid attention to the page numbers before I ripped it all apart - LOL!!

Donna

 

The ad in Intersection is on pages 25-28.

New ads:

BROWN SHEEP.

• Paste. April 2008. (page 15) [Newsstand copy]

RUNS ON IRREGULAR.

• Seed. April 2008. (between pages 24 & 25) [Newsstand copy]

Scans coming soon.

 

It's probably been posted but I've got a "Mini Parking Only" stencil (3 actually... Mini likes to send them to me)

 

BROWN SHEEP.
ZUG says: Split Rear Barn Doors are good for you.

BUSINESS IN THE FRONT. PARTY IN THE BACK.
Lucky Number: 7 (Cooper S Clubman 0-60 time)

THE ECCENTRIC MEMBER OF AN ALREADY SLIGHTLY ECCENTRIC FAMILY.
Lucky Number: 37 hwy/28 city (MPG for Cooper Clubman)

FRINGESTREAM.
ZUG says: Try anything once.

JUMBO SHRIMP.
Lucky Number: 139 (top speed for Cooper S Clubman)

LEARN TO DRIVE UNSTANDARD.
ZUG says: A climate-controlled glove box is cool. Literally.

PART HEAD-TURNER. PART HEAD-SCRATCHER.
Lucky Number: 10 (possible exterior colors)

RUNS ON IRREGULAR.
Lucky Number: 177 (lb-ft of torque for Cooper S Clubman)

UNAPOLOGETICALLY UNAPOLOGETIC.
ZUG says: Follow unconventional wisdom.

YOU CAN ZIG. YOU CAN ZAG. BUT NOT EVERYONE CAN ZUG.
Lucky Number: $20,600 (starting MSRP for Cooper Clubman)

 

Want to sell one? MINI hasn't sent me any.

 

I'll send it to you for free. PM me your address.

 

MINI owners are such nice people

 

Two new Clubman ads:

HUG TREES. AND CORNERS.
GOOD. Issue 010. May/June 2008. (page 13)

THE OTHER NIEDERMEYER. | THE OTHER FITZPATRICK. | THE OTHER PETERMAN. | THE OTHER MINI.
Swindle. No. 15. 2008. (pages 49, 51, 53-55)

Wow, MINI is advertising in some obscure magazines.

 

Thanks for the heads up James - as always - off to the book store tomorrow!!

Donna

 

JUMBO SHRIMP.
Men's Health. May 2008. (page 55)

BROWN SHEEP.
Dwell. May 2008. (pages 22-23)