Anyone else happen to catch this NY Times.com article?

http://www.nytimes.com/2008/08/28/ga...=1&oref=slogin

Aside from the fact that Mr. Hay obviously has no knowledge of the car itself, the whole concept seems rather strange. This is a MINI marketing angle I never would have imagined.

IMO, it's cosmopolitan snobbery at its finest.

 

The NYT article seems to give a different slant on the event than the press release published on MF: http://www.motoringfile.com/2008/08/...-event-series/ ... but I guess that's not unusual.

 

Thanks for the link from MF. The difference in perspectives between the two articles is fascinating.

Still think the whole idea is a bit odd from a marketing perspective, though I can see some linkage with the "Creative Use of Space" theme. I guess MINI sees the upscale urbanite market as fertile ground. It unlikely that the average person running in these circles will have any appreciation for the rich Mini heritage and its competitive bloodlines, which kind of makes me sad.

I wonder if the "NYC creative crowd" will wave?

 

That sand-trap seating mountain looks cool.

 

maybe I'm dumb, but I don't get how it's snobbery...it's just a 10 day sales pitch, more or less...

 

Maybe not, but mingling with the crowd this event is targeting is pretty far away from my idea of fun. You couldn't pay me to attend. I took the time to check out their MINI Space site and it convinced me even more.

Just a different perspective...to each his/her own.

 

I definitely think this is not targeted at most of us on NAM, or people who already own MINIs, really. Snobbery? Well, maybe if MINI started shunning us regular owners... then yeah. But I think they're just expanding their horizons. *shrug*

 

Hey, guys, it's marketing. Marketing is about creating a need and supplying the means to fill it. The rest is just details.

 

Marketing == drug dealing. Makes sense.