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My favorites are Optimum leather protectant and pinnacle leather cleaner and conditioner.
Ive recently really moved to Optimum as all of these newer leathers are coated. You really aren’t treating the leather so much as the layer of coating at the surface, so I like that the Optimum product includes uv protection to keep that surface from breaking down.
i use chemical guys leather cleaner+ conditioner kit
i use CG Monster Fluff Exterior Premium Microfiber Applicator for application of the conditioner and generally doesn't sit in the seat or touch steering wheel for few hours so that it has some time to absord and generally does this every 2 months
Leatherique Rejuvenator Oil and their Prestine Cleaner. Have used their products for well over 30 years on a variety of leather car seats and even leather upholstery in our home. http://www.leatherique.com/