Letter to MINI USA and Dealer . . .
Letter to MINI USA and Dealer . . .
This is the text of a PM I sent to MINIDivision which is also being forwarded in letter format to MINI USA and Irvine BMW/MINI.
Let me preface this message by saying that I love my MINI. I have enjoyed driving and owning the car, but I have not enjoyed the dealer experience.
I have had the car into the dealer for a few items beyond the normal service items. For the most part they have been courteous, when I could get someone to deal with me.
As an example, the last time I was at the dealer I dropped the car off for a problem that I had experienced with the car. I had made an appointment for the next day so I dropped the car off the night before. It was early evening and when I arrived at the check in point, no one was to be found outside, with the exception of a runner who picks up the cars to deliver back to the customer. I went inside to try and get a service writer and found 4-5 people in the service writer’s area, but no one would even acknowledge my entry into the area or asked if I needed assistance. There was 3-4 people gathered around a single desk viewing something on one of the service writers computer, but they were to busy viewing this and did not offer to help despite the fact that I had been standing there looking around for 3-4 minutes. Finally I approached a service writer and asked for help. I would hardly call this customer service.
The problem that I was experiencing with the car was a noticeable loss of power and throttle response. I told the service writer of this problem and left the car for a check. I was called the next day, late morning, and told that nothing could be found wrong with the car. I was less then satisfied with this information and again gave examples of what I was experiencing. The service writer assured me that nothing could be found wrong with the car, that the car was functioning like a normal 2003 MINI Cooper S, that they had changed the air filter because it appeared that it may be clogged and the car could be picked up that afternoon. I picked the car up that evening and there was no noticeable improvement in the car.
My frustration with the car only increased and this past weekend I took it to a person locally who is familiar with MINI's. He took it for a test drive and within seconds of driving the car acknowledged that it wasn’t running normally. He poked around a bit and found the Vacuum Bypass Valve stuck in the open position. This took all of 20 minutes.
I will be calling my local dealer tomorrow to schedule another appointment to fix the problem they should have found the first time.
Here are some conclusions that I have from my experiences with the dealer.
1. If you are a MINI owner, you are not as worthy as a BMW owner, at least in the dealers eyes. You are an ugly red-headed step child that must be tolerated, but not loved
2. Warranty work will be done quick, down and dirty. We are not making any money on this, get it out the door.
3. We don't know a damn thing about this car other then it has 4 wheels and a plug for the computer. If the computer can't find it, or if it is not obvious, like a rod through the block, then there is nothing wrong.
4. You, the customer, are an idiot and must accept what we say. The problem you describe is your imagination and the car is wonderful.
I have owned three BMW products in the last 7 years. A 1973 2002tii, a 1985 528e, and this MINI. With the other two cars I never used a dealer for work on the car. I always had the cars serviced at independent BMW specialists. They seemed to know what they were doing, more then the dealer service people it appears, seemed to have a genuine interest in repairing problems, and didn't treat me like some country bumpkin.
My MINI has 35,000 miles on it and the warranty will expire shortly. After it does, I will probably take the MINI to an independent repair shop that specializes in MINI's. My chances of getting a satisfactory service and repair experience are better there then with the dealer.
Let me preface this message by saying that I love my MINI. I have enjoyed driving and owning the car, but I have not enjoyed the dealer experience.
I have had the car into the dealer for a few items beyond the normal service items. For the most part they have been courteous, when I could get someone to deal with me.
As an example, the last time I was at the dealer I dropped the car off for a problem that I had experienced with the car. I had made an appointment for the next day so I dropped the car off the night before. It was early evening and when I arrived at the check in point, no one was to be found outside, with the exception of a runner who picks up the cars to deliver back to the customer. I went inside to try and get a service writer and found 4-5 people in the service writer’s area, but no one would even acknowledge my entry into the area or asked if I needed assistance. There was 3-4 people gathered around a single desk viewing something on one of the service writers computer, but they were to busy viewing this and did not offer to help despite the fact that I had been standing there looking around for 3-4 minutes. Finally I approached a service writer and asked for help. I would hardly call this customer service.
The problem that I was experiencing with the car was a noticeable loss of power and throttle response. I told the service writer of this problem and left the car for a check. I was called the next day, late morning, and told that nothing could be found wrong with the car. I was less then satisfied with this information and again gave examples of what I was experiencing. The service writer assured me that nothing could be found wrong with the car, that the car was functioning like a normal 2003 MINI Cooper S, that they had changed the air filter because it appeared that it may be clogged and the car could be picked up that afternoon. I picked the car up that evening and there was no noticeable improvement in the car.
My frustration with the car only increased and this past weekend I took it to a person locally who is familiar with MINI's. He took it for a test drive and within seconds of driving the car acknowledged that it wasn’t running normally. He poked around a bit and found the Vacuum Bypass Valve stuck in the open position. This took all of 20 minutes.
I will be calling my local dealer tomorrow to schedule another appointment to fix the problem they should have found the first time.
Here are some conclusions that I have from my experiences with the dealer.
1. If you are a MINI owner, you are not as worthy as a BMW owner, at least in the dealers eyes. You are an ugly red-headed step child that must be tolerated, but not loved
2. Warranty work will be done quick, down and dirty. We are not making any money on this, get it out the door.
3. We don't know a damn thing about this car other then it has 4 wheels and a plug for the computer. If the computer can't find it, or if it is not obvious, like a rod through the block, then there is nothing wrong.
4. You, the customer, are an idiot and must accept what we say. The problem you describe is your imagination and the car is wonderful.
I have owned three BMW products in the last 7 years. A 1973 2002tii, a 1985 528e, and this MINI. With the other two cars I never used a dealer for work on the car. I always had the cars serviced at independent BMW specialists. They seemed to know what they were doing, more then the dealer service people it appears, seemed to have a genuine interest in repairing problems, and didn't treat me like some country bumpkin.
My MINI has 35,000 miles on it and the warranty will expire shortly. After it does, I will probably take the MINI to an independent repair shop that specializes in MINI's. My chances of getting a satisfactory service and repair experience are better there then with the dealer.
its disgusting that alot of that in the letter is true. i went in for a broken CV join a week ago and they told me the tranny would need to be replaced!!! i had to bring the service manager outside and show him the problem before they would admit that was the problem. it would have still been a waranty fix, but it probably would have taken weeks. it took them 2 days to install an axle.........something doesnt sound quite right there.
One comment you made is very true to heart:
1. If you are a MINI owner, you are not as worthy as a BMW owner, at least in the dealers eyes. You are an ugly red-headed step child that must be tolerated, but not loved
I have felt that way bringning my MINI to the dealership. Now I am going to reserve judgement until July when they expand their service. Currently the shared BMW/MINI service has 4 bays only to service all cars. In June they will open the new facility with 23 bays.
If quality does not change then my attitude will reflect that to both the dealership and MINI.
Good luck and keep us posted with your letter.
Chris
1. If you are a MINI owner, you are not as worthy as a BMW owner, at least in the dealers eyes. You are an ugly red-headed step child that must be tolerated, but not loved
I have felt that way bringning my MINI to the dealership. Now I am going to reserve judgement until July when they expand their service. Currently the shared BMW/MINI service has 4 bays only to service all cars. In June they will open the new facility with 23 bays.
If quality does not change then my attitude will reflect that to both the dealership and MINI.
Good luck and keep us posted with your letter.
Chris
Thanks for the letter.
This is distressing information and an oft-voiced lament on NAM. I recall a thread of perhaps 2 months ago from a distraught NAM member whose unresponsive SoCal dealer was an hour or so away. In the duration of the thread he ended up selling his MINI and getting a Honda.
Prior to purchasing (ordering to be more precise) a MINI I visited my nearby BMW/MINI dealer several times and was not once acknowledged by any of the sales staff. Even the BMW salesperson, whom I have known for a very long time and remain friendly with, complained that the MINI staff in the same building will not speak to his ilk. It's a contrary notion, but I wonder if the attitude of MINI staff might irritate BMW staff to the extent that even the service department would take it out on MINI customers? Farfetched. Yours may be the more likely reason.
Regardless of the motives the actions are just plain wrong and potentially damaging to the reputation of the parent company. BMW ought to know about as many instances as possible.
This is distressing information and an oft-voiced lament on NAM. I recall a thread of perhaps 2 months ago from a distraught NAM member whose unresponsive SoCal dealer was an hour or so away. In the duration of the thread he ended up selling his MINI and getting a Honda.
Prior to purchasing (ordering to be more precise) a MINI I visited my nearby BMW/MINI dealer several times and was not once acknowledged by any of the sales staff. Even the BMW salesperson, whom I have known for a very long time and remain friendly with, complained that the MINI staff in the same building will not speak to his ilk. It's a contrary notion, but I wonder if the attitude of MINI staff might irritate BMW staff to the extent that even the service department would take it out on MINI customers? Farfetched. Yours may be the more likely reason.
Regardless of the motives the actions are just plain wrong and potentially damaging to the reputation of the parent company. BMW ought to know about as many instances as possible.
Mini customer care guidelines:
1. First, try mollifying the customer by confidently stating "they all do that" to any gripe. If they want something programmed a different way, confidently state that that is not one of the available options and that you've never heard of such a thing.
2. If the customer continues nagging, schedule a service appointment 6-8 weeks out. Maybe he'll forget about it by then.
3. If the customer should actually show up for the appointment, put your least experienced Mini tech on the job. He needs to get trained somehow.
4. When the customer picks up his car, assure him or her that everything has been taken care of. Don't forget to smile and ask for all 5s for providing such wonderful service.
5. Wait for the customer to call back in a few days. Never perform any service properly the first time when you can further inconvenience the customer a second time.
(Comments apply only to So Cal Mini dealers. Your dealer experience may vary...)
1. First, try mollifying the customer by confidently stating "they all do that" to any gripe. If they want something programmed a different way, confidently state that that is not one of the available options and that you've never heard of such a thing.
2. If the customer continues nagging, schedule a service appointment 6-8 weeks out. Maybe he'll forget about it by then.
3. If the customer should actually show up for the appointment, put your least experienced Mini tech on the job. He needs to get trained somehow.
4. When the customer picks up his car, assure him or her that everything has been taken care of. Don't forget to smile and ask for all 5s for providing such wonderful service.
5. Wait for the customer to call back in a few days. Never perform any service properly the first time when you can further inconvenience the customer a second time.
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Mini of Towson in Maryland they have like a 15 car repair bay and its for Mini's only. Its pretty nice as I've seen the inside. The dealerships who did Mini's and BMW in the same Bay get to me.
Originally Posted by 911Fan
Mini customer care guidelines:
1. First, try mollifying the customer by confidently stating "they all do that" to any gripe. If they want something programmed a different way, confidently state that that is not one of the available options and that you've never heard of such a thing.
2. If the customer continues nagging, schedule a service appointment 6-8 weeks out. Maybe he'll forget about it by then.
3. If the customer should actually show up for the appointment, put your least experienced Mini tech on the job. He needs to get trained somehow.
4. When the customer picks up his car, assure him or her that everything has been taken care of. Don't forget to smile and ask for all 5s for providing such wonderful service.
5. Wait for the customer to call back in a few days. Never perform any service properly the first time when you can further inconvenience the customer a second time.
(Comments apply only to So Cal Mini dealers. Your dealer experience may vary...)
1. First, try mollifying the customer by confidently stating "they all do that" to any gripe. If they want something programmed a different way, confidently state that that is not one of the available options and that you've never heard of such a thing.
2. If the customer continues nagging, schedule a service appointment 6-8 weeks out. Maybe he'll forget about it by then.
3. If the customer should actually show up for the appointment, put your least experienced Mini tech on the job. He needs to get trained somehow.
4. When the customer picks up his car, assure him or her that everything has been taken care of. Don't forget to smile and ask for all 5s for providing such wonderful service.
5. Wait for the customer to call back in a few days. Never perform any service properly the first time when you can further inconvenience the customer a second time.
Absolutely!
Originally Posted by 911Fan
4. When the customer picks up his car, assure him or her that everything has been taken care of. Don't forget to smile and ask for all 5s for providing such wonderful service.

It kills me everytime they say it.. 

I just got the call from MINI to rate my buying experince. My Motoring Advisor got 5s, the dealer (Brecht in San Diego) got 2s.l The telemarketer was shocked - until I told her about the mark-ups, the pre-installed dealer options and the lack of loaners. All 5s? Never!
I hope that wil increased feedback from us, they listen and improve service. I am not looking forward to my first service visit.
Carol
I hope that wil increased feedback from us, they listen and improve service. I am not looking forward to my first service visit.

Carol
Originally Posted by Divamac
I hope that with increased feedback from us, they listen and improve service. I am not looking forward to my first service visit.

Carol
Especially because your response is now in the service department's computer under your car's VIN. You might be able to burn out your fingerprints, but the VIN follows you to your grave.
I'm getting great service so far from the dealer I am purchasing the MINI from, but when I bring it to my snotty nearby BMWMINI dealer for service I am anticipating some remarks about my having bought it out of state.
I just wanted to let you know that I feel your pain. Not only do I have the entire MINI owner at a BMW dealer thing working against me, but I am and American going to an Italian dealership. I had to argue with them to fix the bonnet after they left screwdrivers on top of the intercooler and closed the hood. I had two beautiful creases they did not want to own up to.
911fan, That is exactly the way I have been treated with my two minis. That all 5's thing makes me sick.
I worked at a mini dealership and that is exactly the "MO" they used. When the "stumble" fix came out I asked the techs if it worked. They said yes and to pull my car around so that they can load it up. When I asked service to write the repair order they told me no because there was no such thing as the stumble and that they had never heard of it. I was actually arguing with the service advisor five feet from the tech loading his computer with flash. Finally the tech came over and asked what the hell was going on. Every trip to service was a pain in the butt, and I worked there and knew the techs and service advisors. I can only imagine what kind of stories outsiders were sold.
I worked at a mini dealership and that is exactly the "MO" they used. When the "stumble" fix came out I asked the techs if it worked. They said yes and to pull my car around so that they can load it up. When I asked service to write the repair order they told me no because there was no such thing as the stumble and that they had never heard of it. I was actually arguing with the service advisor five feet from the tech loading his computer with flash. Finally the tech came over and asked what the hell was going on. Every trip to service was a pain in the butt, and I worked there and knew the techs and service advisors. I can only imagine what kind of stories outsiders were sold.
Yep, and its not just SoCal dealerships. We have the same problem here in South Texas. However, MINI of San Antonio just hired a new service advisor who seems to know a bit more than the last one (not saying much, she knew NOTHING!!).
Everytime in its bascially the same mantra -- yes we need more technicians, we are hiring some as we speak; yes we need another service advisor, one is coming next week; we'll get to your car tomorrow.
Oh, yes, and of course there are NO parts in inventory. Everything needs to be ordered. So, if you bring your car in for something other than, say, the 25k mile check up, service takes at least 3 days; day 1: analyze problem; day 2: order part(s); day 3 put parts in. (then its day 4: problem not fixed, rediagnose; day 5: order more parts; day 6: put parts in) ........
Everytime in its bascially the same mantra -- yes we need more technicians, we are hiring some as we speak; yes we need another service advisor, one is coming next week; we'll get to your car tomorrow.
Oh, yes, and of course there are NO parts in inventory. Everything needs to be ordered. So, if you bring your car in for something other than, say, the 25k mile check up, service takes at least 3 days; day 1: analyze problem; day 2: order part(s); day 3 put parts in. (then its day 4: problem not fixed, rediagnose; day 5: order more parts; day 6: put parts in) ........
I second that!
Originally Posted by HowardPM
Mini of Towson in Maryland they have like a 15 car repair bay and its for Mini's only. Its pretty nice as I've seen the inside. The dealerships who did Mini's and BMW in the same Bay get to me.
Well. . .
Originally Posted by chrisnl
FYI cheiron19, no one has ever gotten a response by PM'ing MINIDivision. Don't assume that anything you PM to that username is being read.
Who knows, the car goes in Thursday. Can't see me today, even though they are the ones who f****d up and didn't fix it the first time. Have to wait and see.
Downtown MINI in Orlando has been awesome for us. Sean and the team in Service are MINI enthusiasts and take pride in their work. I have one of the first 2005s with the missing connector for the rear fogs. They have been unable to connect the rear fog as of yet (due to the factory issues) but have been straight with us and I can't ask for anything more.
Sorry to hear of the problems at other dealerships across the country. It looks like this happens more at the dealerships that sell BMWs and MINIs under the same roof.
Jerry
Orlando
2005 MCS
2005 MCSCa
Sorry to hear of the problems at other dealerships across the country. It looks like this happens more at the dealerships that sell BMWs and MINIs under the same roof.
Jerry
Orlando
2005 MCS
2005 MCSCa
Originally Posted by Divamac
I just got the call from MINI to rate my buying experince. My Motoring Advisor got 5s, the dealer (Brecht in San Diego) got 2s.l The telemarketer was shocked - until I told her about the mark-ups, the pre-installed dealer options and the lack of loaners. All 5s? Never!
I hope that wil increased feedback from us, they listen and improve service. I am not looking forward to my first service visit.
Carol
I hope that wil increased feedback from us, they listen and improve service. I am not looking forward to my first service visit.

Carol
Hey! that happened to me at a local MINI dealer. I had a completely bad experience at one service appointment, complained to everyone at the dealership, then got a second appointment to get the problem really resolved and received an evaluation call only for the second appointment. So I told the guy that I thought it was odd that I was *not* called when I had a bad experience. He said he would take note of that. A couple of days later I got another call from some guy at MINI USA saying he was going to "investigate the missed follow-up call" for the first appointment.
Wait a minute... we get calls to rate our service after our car goes in? I am EXCITED!
When I filled out my initial survey, I was pretty nice. I had gotten decent service from everyone BUT the parts department. So what did I do? I left them a nasty little comment... AFTER BEING TOLD BY MY MA TO DO SO! When the parts manager saw this, he was PISSED! He didnt like that others were complaining about the problems with his department (with me it was cancelled orders, lost parts, lack of part knowledge [they told me that the Euro Parcel Shelf was a MINIMania part...] and so on...)
Well I got to take Samantha for a week and then had to take her in to get her bits installed... (JCW brakes suspension and wheels, a full toggle bank, parcel shelf, TOC and some chrome) I made my appointment for Tuesday at 8am. Now I am a college student, so this is a HUGE inconvience to my usual wake up at the last possible moment schedule... but I was there at 8 with Sam ready to go in... She was checked in and a little while I was back on my way to school in my TERRIBLE Kia Rio...
I had to stop by later that day and pick something up... what did I find? Sam had not moved at all. Nothing had been done to her! My scheduled pickup time was Wednesday at 5pm... Now wait a second... If the suspension alone is supposed to take 7 hours, and the TOC another 3-4 just to dry, how are they going to do all this in one day? Answer- they arent! So I get a call Wednesday- "oh we will need the car another day, we didnt get everything done and we didnt know that the coil springs didnt come with the suspension kit... so we have to order those..." Days pass and nothing good is happening. Now the brakes are on, and air keeps entering the brake lines. No one knows how to fix this. LOTS of excuses are made. Finally, a week after taking her in, she is out again. Not everything was done, but I can live with crooked headlights and unprogrammed key locks...
Well, now you have all heard me vent. Thanks for listening. and oh yea- Niello MINI in Sacramento sucks. (well the service does!)
oh and one more thing- a Kia Rio makes a GREAT counterfeit MINI..
You should have seen all the compliments I got on it when I went to the last MINI meeting with it!
When I filled out my initial survey, I was pretty nice. I had gotten decent service from everyone BUT the parts department. So what did I do? I left them a nasty little comment... AFTER BEING TOLD BY MY MA TO DO SO! When the parts manager saw this, he was PISSED! He didnt like that others were complaining about the problems with his department (with me it was cancelled orders, lost parts, lack of part knowledge [they told me that the Euro Parcel Shelf was a MINIMania part...] and so on...)
Well I got to take Samantha for a week and then had to take her in to get her bits installed... (JCW brakes suspension and wheels, a full toggle bank, parcel shelf, TOC and some chrome) I made my appointment for Tuesday at 8am. Now I am a college student, so this is a HUGE inconvience to my usual wake up at the last possible moment schedule... but I was there at 8 with Sam ready to go in... She was checked in and a little while I was back on my way to school in my TERRIBLE Kia Rio...
I had to stop by later that day and pick something up... what did I find? Sam had not moved at all. Nothing had been done to her! My scheduled pickup time was Wednesday at 5pm... Now wait a second... If the suspension alone is supposed to take 7 hours, and the TOC another 3-4 just to dry, how are they going to do all this in one day? Answer- they arent! So I get a call Wednesday- "oh we will need the car another day, we didnt get everything done and we didnt know that the coil springs didnt come with the suspension kit... so we have to order those..." Days pass and nothing good is happening. Now the brakes are on, and air keeps entering the brake lines. No one knows how to fix this. LOTS of excuses are made. Finally, a week after taking her in, she is out again. Not everything was done, but I can live with crooked headlights and unprogrammed key locks...
Well, now you have all heard me vent. Thanks for listening. and oh yea- Niello MINI in Sacramento sucks. (well the service does!)
oh and one more thing- a Kia Rio makes a GREAT counterfeit MINI..
You should have seen all the compliments I got on it when I went to the last MINI meeting with it!
[QUOTE=cheiron19]
1. If you are a MINI owner, you are not as worthy as a BMW owner, at least in the dealers eyes. You are an ugly red-headed step child that must be tolerated, but not loved
2. Warranty work will be done quick, down and dirty. We are not making any money on this, get it out the door.
3. We don't know a damn thing about this car other then it has 4 wheels and a plug for the computer. If the computer can't find it, or if it is not obvious, like a rod through the block, then there is nothing wrong.
4. You, the customer, are an idiot and must accept what we say. The problem you describe is your imagination and the car is wonderful.
QUOTE]
This is exactly how I felt on my first visit to the dealer!! They tried to dismiss everything I said until I stated I wanted to see the same 'normalcy' in an 05, then they agreed to fix it.
I had the feeling that the service people at the BMW dealer were told the the Mini owners are complainers and just stonewall them and get them out the door.
1. If you are a MINI owner, you are not as worthy as a BMW owner, at least in the dealers eyes. You are an ugly red-headed step child that must be tolerated, but not loved
2. Warranty work will be done quick, down and dirty. We are not making any money on this, get it out the door.
3. We don't know a damn thing about this car other then it has 4 wheels and a plug for the computer. If the computer can't find it, or if it is not obvious, like a rod through the block, then there is nothing wrong.
4. You, the customer, are an idiot and must accept what we say. The problem you describe is your imagination and the car is wonderful.
QUOTE]
This is exactly how I felt on my first visit to the dealer!! They tried to dismiss everything I said until I stated I wanted to see the same 'normalcy' in an 05, then they agreed to fix it.
I had the feeling that the service people at the BMW dealer were told the the Mini owners are complainers and just stonewall them and get them out the door.
Just say all 5's
Thats what Crevier Mini's handout says for the phone call you will get from Mini to rate there service. Well after a very bad job of communication that was the last thing I would have given them. The best was when I told my service writer that there was no way in hell I'd give them 5's, that's when she said that it only reflected on her. So I got to inform her that that was fine because my problems where with her and her complete lack of communication.
Is it so difficult to figure out what pieces come with what parts have been ordered because they ended up having my car for an additional WEEK because oops we didn't know part b didn't come with part a. HELLO Mini if it's that difficult then you need to change the system so your people can figure it out easier.
I also contacted Mini Of America to tell them my problems with this dealer I just wonder if not enough people complain because as many complaints as I read on the boards you think they could do something.
And the only reason I called Mini is because I called the customer service manager at Crevier and we exchanged voicemails (one each) and I'm still waiting for her to call me back...tic toc tic toc...any day now since its only been 2 and a half months.
The topper was I had to take the car back in to let them fix the SCRATCH in the bumper from all the loving care they gave it.
Sorry to rant but I feel much better
Thanks Doug
Is it so difficult to figure out what pieces come with what parts have been ordered because they ended up having my car for an additional WEEK because oops we didn't know part b didn't come with part a. HELLO Mini if it's that difficult then you need to change the system so your people can figure it out easier.
I also contacted Mini Of America to tell them my problems with this dealer I just wonder if not enough people complain because as many complaints as I read on the boards you think they could do something.
And the only reason I called Mini is because I called the customer service manager at Crevier and we exchanged voicemails (one each) and I'm still waiting for her to call me back...tic toc tic toc...any day now since its only been 2 and a half months.
The topper was I had to take the car back in to let them fix the SCRATCH in the bumper from all the loving care they gave it.
Sorry to rant but I feel much better
Thanks Doug


