Why don't we see any Cooper commercials?

 

Nice signature, by the way.

My guess would be that it's because they are selling every Cooper that they can build. Even though I think there was something in the paper this week about MINI increasing capacity.

As long as almost every West Coast MINI dealer is charging a mark-up over MSRP, there probably aren't going to be many commercials until supply exceeds demand.

 

I saw a nice, understated MINI commercial/sponsor blurb after a PBS program a few months ago, but don't think I've seen a "real" commercial on network tv for some time.

That said, I think the billboard campaign has been very impactful and cost effective. Why quadruple your costs and get lost in the zero interest/zero carbs/everyone conform adspace?

As a marketer, I admire MINI's total control of their branding and the masterful, continuously inventive ways they support the MINI mystique and identify owners and admirers as smart free-thinkers (much in the Apple/Mac vein).

I'm a MINI marketing sheep and I love it!

 

We have the odd TV ads up here,and lots of radio spots.The radio ones are little stories about how the cars handle.They tend to be cute.

 

I agree... Also, as a brand targeting unconventional buyers, MINI believes that it can best attract them with non-conventional advertising. So, in both media selection and creative, they have strived to be unconventional.
Dogspeed.

 

No advertising? Hell, you are driving the advertisement!

Personally, I find the lack of advertising a plus, and what advertising there is happens to be very unconventional, intelligent and creative. A refreshing change given the totally stupid, inane and ignorant advertising for just about anything these days.