Here's another (perhaps obscure) category: ads by other companies unrelated to the Mini, but closely copying the style, irreverance and the fun of Mini ads. Here are two I found recently which clearly owe a debt to MiniUSA's ads:

An ad for Virgin Atlantic, on thick card bound into a September 2004 copy of Newsweek on a transatlantic aircraft (not a Virgin flight). In the style of aircraft safety sheets in seatback pockets, with a nod to baggage security too, it says "do not leave self unattended!". "Should you spot an unattended passenger, please notify the nearest masseuse, bartender…" "Clubhouse showers should NOT be used for acoustic jam sessions or foam parties". "Please avoid roaming the clubhouse lounge in your undergarments".
"Please do not remove from magazine!"
All this in English and Spanish.

A recruitment ad for Google in MIT's Technology Review, Oct 2004. 4 pages on thick paper plus a mailing envelope. "Google Labs Aptitude Test (GLAT)". "How much aptitude do you have for the sort of mind-bending engineering problems encountered each day at Google Labs?" The GLAT questions range from the serious "how many different ways can you color an icosohedron with one of three colors on each face?" to the surreal "This space intentionally left blank. Please fill it with something that improves upon emptiness".

 

Technically, Virgin Atlantic isn't copying the MINI ads since both companies' ads were done by the same advertising firm, Crispin Porter + Bogusky. CP+B is doing the current Burger King ads as well.

James