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I drilled a small hole in the bottom and used the screw that is inside the cup holder to secure it in place. Works like a champ and you would swear it came from MINI!
Glad you like. Did you take the big yellow sticker off? Mine was a real bear to remove. I thought about velcro, but I really wanted to make sure it didn't turn into a missile during the Dragon, so I opted to screw it down.
You are right. Screwing it down is better than velcro. The label will require "Goof Off" or some other chemical. I gave up scraping it off. It really looks cool. I don't like the fact that the little plastic rim comes off. I may superglue that puppy on permanently.