Not sure who their intended audience is with this one, but it sure isn't me.

 

Yeah, definitely not normal, more like disturbing!

 

i thought it was pretty good actually

 

That ad and typically that style... if you can pick up on it seems pushed by Germany. This is seems more pushed and driven by the U.S:

 

Maybe I'm just weird enough to like that first one.

 

I absolutely loathe this style that focuses on annoying people acting like complete morons. I see enough of it in real life, I sure don't need to be smacked in the face with it every 30 seconds when I'm watching tv to -- ironically -- escape this reality. I keep an alternate channel on the remote to flip to in a hurry for just this type of idiocy. And eSurance. And the latest cure for insomnia masquerading as an Apple ad.

Yes, there are many on my commercial hit list.

 

But THIS one is funny.

 

I liked them both, I actually really liked the second one. I think we have some old people on these forums

 

trying to be young and hip MINI is.....

 

I like them both.

I'm also young, and old, depending on who you ask. (30.)

 

I take whatever they're smoking.

 

I love anything MINI, especially when they add a bulldog. (bigger bulldog fan than MINI fan)

 

To each their own, but I'm sorry, a ? Really? Also, esurance? Those commercials are comparable? Both of these commercials are great.

I hated The Darkness and that song when it came out. I've never liked Metal (assuming you'd call them that) and despite my friends "getting it" considering the humor angle, I just wasn't interested. Now after seeing that commercial the other day I like the song. And who hasn't driven in their car and been into some song they had cranked on the radio? Especially with a Mini? Maybe go trade it in for the Edsel you had before the Mini if you haven't.

The two guys from :35 to :38 crack me up every time. I prefer the second commercial myself though. Like the song, most of the car configurations and that pause with the fox.

 

both ads were great! im 25, they are aimed for people in my age group, and maybe people who want to feel like they were still in my age group. and where i live, southern california, a lot of people are smoking something!!!

 

I thought they were both pretty good commercials and just wish we saw any MINI commercials on tv here.

 

Whatever they're smoking now... isn't as strong as what they used to smoke.

 

I thought they were both excellent. They are current, they stood out and are memorable and you are in no doubt that they are advertising the Mini. We don't get to see those or indeed many Mini commercials in the UK. I can think of no current car advert that works as well as those 2 first examples. Not so much the second 2.

One interesting that I have noticed in many Mini adverts is that they always change the bulbs on the side/parking/city lights for LEDs. I assume that's just a smart advertising guy suggesting to Mini that LEDs look better and Mini agree to do it just for the advert.

 

I'm in my 50's & I liked them both, don't see anything in premoting a little fun, besides thats how I feel when I drive my car!

To be fair though, I guess I should add "Feveriously Grasping to My Youth" to my sig.

 

Now I really like the second one, but that first one was just weird to me. The second one just gives you the feeling of what the MINI is, just plain FUN!

Oh, and I'm not old. ; )

 

56 and I really liked them both. Now maybe if the first song was "My Generation" by The Who,that would be me...lol

 

My favorite is still this one:

 

Pushing 60 and I can relate to both. Age is of the heart and mind.

 

Man, people take ads too seriously. And I work in the industry.

Seriously, MINI's brand is to be quirky. They want quirky people driving their cars. They want to separate from other small cars by having that oddball, sporty persona. I think they've done a pretty solid job.

 

exactly. mini is an unconventional car with irregular branding, and their ads show that. if you want boring cars and advertising go buy a volvo.

i do think that mini targets the 25-40 age group, so maybe folks outside of that have a harder time relating and/or getting their advertising.

 

I appreciate the comment by MrCooperS that the ad I linked to was pushed in Germany. It may be more cultural (more, not exclusively) than age related. Germany was gaga over David Hasselhoff music after all, so obviously our Teutonic friends have different tastes than I do.