Is that right? Man I should have bought 3 or 4 bottles at the introductory price of $13. That is just nuts. It lasts a long time but WOW...

 

well, seems like if you are introducing a new and good product and had to do the research and development on it and develop it from scratch and distribute it and market it yourself and there are not too too many units that will be sold since this isn't a product bought by millions at Walmart, and each unit sold will be lasting a long time as so little is needed for each application and therefore there will not be too many repeat sales then you need to be able to make some money off of it......that being said, I haven't bought a bottle yet but plan to in the near future. I use VinylX on my trim and it works OK but doesn't last long like the Black Wow is reported to, so I plan to try a bottle soon as my VinylX is running low....plus it will support a NAM member

 

if it lasts half as long as this run on sentence it'll be well worth it.

 

well then... Can I pay $50 then? Don't get me wrong, octaneguy is great, I was just shocked when I found out the actual price.

 

$50 will get you two bottles, enough to last for two centuries.

 

It's worth it. I've had my first bottle since...I want to say May? Whenever it first came out, I was one of the first to order. I've used *maybe* 1/8th of the bottle so far, and that's with lord knows how many applications. 4 or 5 to the MINI and 1 or 2 to the Yukon.

 

Ditto on the benefit vs cost.

I use such tiny drops for each application that I'm convinced my one bottle will last for years...

 

what type of applicator are you guys using?

 

As a user of the introductory product, I can attest that is was significantly under-priced.

When you compare the yield of Black Wow to any other product, coupled with its superior coverage and longevity, you can appreciate the value.

If Octane Guy put this on the market, I would buy the stock!

America is still the land of a market economy, so if it's too steep for your wallet, you still have many other options.

To be honest, my first thoughts after my first application lasted several weeks was: "He could easily charge double what he's asking for this stuff."

So now he does just that...I see no problem.

 

A number of issues came up when I first introduced the product. My father and I made the early product samples--the first 500 units--in his laboratory (his home--where I grew up as a kid)--it was mixed using samples--when you're in the industry, certain chemicals can be requested and purchased in small sample sizes. When we exceeded that--we started purchasing slightly larger quantities from one of the manufacturers that my dad consults for, and still mixed and filled everything at "home" because we were too small to buy direct from the chemical companies.

Not until the most recent batch, did we finally buy a 50 gallon drum and had our own manufacturer mix it all up--this was delivered to me by a huge truck and a fork lift--which I didn't have-- was borrowed from a nearby company--and brought it into my shop where I do the filling into each bottle.

Because we were working off small quantity samples, we were quite shocked to find that the bulk quantity was more expensive than we originally thought--more expensive by several times. To be quite honest, I've sold close to 1,000 bottles world wide since May--which really isn't all that much, but I have barely made a dent in the actual upfront investment I've had to make to bring this product to you guys. That's my problem, not yours.

Anyone that runs a business, manufacturing products, knows that there are many many costs involved that consumers never consider when pricing out a product--I've never wanted to publicly discuss this because it really isn't all that important in the bigger scheme of things.

If you take BW into perspective and figure that a single bottle of BW will likely last you several years, is it really that expensive when you compare it to a bottle of synthetic wax??

Richard

 

Worth it. No question.

My trim looks AWESOME and keeps looking that way for MONTHS between applications... BW rocks.

While I've tried other things that were "OK" - nothing comes remotely close in terms of longevity and how far a tiny amount of product goes...

 

Understood Octaneguy, and you are correct that it will last a very very long time. But it almost seems like you may have priced your self out of what a new buyer is willing to pay. Would I buy another @ 24.99 when it runs out?, probably because there is nothing at all even close to as good. If I had not tried it before would I buy?.... I can't say for sure, I am a tight a$$. That said I hope you will be able to continue mixing/selling it.

 

i don't think my BW's level even moved since opening it and applying onto
my cars a few times.

so that $24.95 will out last pretty much everything you got in your
detailing box. i thinks.

 

Well lets see--One of the months is mine on the NAM calendar next year, so maybe you can time your BW supply to run out around the same time so you can get a discount? And DP also has a month--so another chance to save some $$, lol.

I appreciate your and everyone elses support and feedback that has helped me make this product a reality.

If I had made pricing decisions based on "what the market would bear"--I would probably have priced BW even higher up. SCD and BW is a business for me as well as a passion. BW is a premium product, it's not a $4.99 product from your local auto parts store that gets used up every few months and is purchased several times a year. And then again, it's not all the drawbacks of it either.

The new retail price is what it is in order to give BW a potential future. But honestly, if you really think $24.95 is high, be glad that you don't live in the UK where after VAT and shipping---the retail is 17pounds--or about US$37 a bottle. And no, I don't make any more money on UK sales.

The main way that BW has had a chance at success is through the numerous satisfied customers posting on public forums.

Is there a future for maybe lower cost single application BW applicators? Of course, it's a possibility. At this point, the people most interested in a superior trim product are those who are not happy with what they have used in the past. Being a one man operation in all aspects of my business, it's just not possible to try to reach every consumer at this point in time, but one day, I will take a crack outside of the enthusiast communities, and see where that leads.

Richard

 

OG- next time sell the same thing in a carbon fiber cap for $59.95.

i will bet you that people like me will buy it just because it feels like
it's a better product cause its more expensiverrr.

 

Hahaha, Ken you always find a way to put a smile on my face...lol.

Richard

 

Next time I order from DP i am getting a bottle of this stuff. After hearing nothing but positove reviews of it and seeing how long a bottle of the stuff lasts, $25 is pretty darn good.

 

I believe many folks have settled on DP's Paradise Skinny as an optimal application device. You can put a tiny, seed-sized drop near the seam and have good positive control over the trim being covered. Plus, in my own experience they don't appear to leave any appreciable fuzz behind.

 

Richard if you're looking for a way to get us to purchase BW more frequently, put a pistol grip spray nozzle on it, we might get two applications out of the bottle.

It's time for me to reapply BW again, and the Paradise Skinny is my choice of applicator.

 

Using this spray on maxi approach, the trim now transformed into little replicas of the La Brea Tar Pits might just be a bit of negative influence on return customers.

 

oh but after you spray down the trim you're supposed to wipe it off with high quality micro fiber towels, so you're left with great looking trim and the towel absorbs the 74 other applications worth of BW. As an extra bonus, it's a great way to sell more MF towels.

 

Hahahahaha, you guys are too funny.

 

well, the guru's like myself (yah right... ) use this instead.

 

im glad you posted this before my previous post.

 

The only drawback to this type of applicator is that it's too soft for rubbing off stubborn polish stains--it's a great applicator for sure, but if you're trying to work off any old residue--something with a bit more bite would be better suited.
Haha yeah me too!