Black wow $24.95!?!?!?!?!
6th Gear
Joined: Jan 2006
Posts: 1,705
Likes: 3
From: Chattanooga, TN
I got BW early but will buy at $25 if I ever run out, and have several people who have seen it on my car buying also.
BTW, it is the cheep person who spends the most. I have never been unhappy buying quality.
I think a 1 year intro kit would be attractive to first time buyers. That way when someone's picking up Epic or Hydra at DP, they can easily try some BW as an impulse buy (not unlike gum at the checkout lane).
By the way, thulchatt is right - it's often a false economy to buy inexpensive items (especially over and over again).
But it can also be expensive to buy a large quantity of something you've never tried. For example, you might consider buying a small bottle of Pace picante sauce to see if you like the taste before you buy the gallon food service size. There's no question that the smaller portion costs far more per oz. than the gallon, but if you decide you hate it, you're only out $2.50 vs. $10. I'm making these numbers up, but you get the point. It's a gamble, and it all depends on how much risk you are willing to accept, and the degree to which you're willing to bet that your reaction will be similar to that of others.
bonmot
Another thing I've thought about are mini 1/4OZ bottles---enough for 2 complete MINI applications. At each application lasting 2 to 4 months--I could bundle 3 of them in a bag, call it a years supply of BW, and charge $6 for the kit. If you figure that a BW bottle of 4OZ (it's actually more--the bottle says 4OZ but I overfill the bottles to between 5 and 6 OZ--but assume at 4OZ, then 16 of the 1/4oz bottles would equal one regular bottle. So thus $24.95 / 16 = $1.56 per bottle.
So $6 to $8 for 3 little bottles--would that be more palatable? I've also considered foil packets or towelette with BW--built in applicator in a sense, but since I'd have to run atleast 50,000 pcs, it's not exactly small change.
Richard
By the way, thulchatt is right - it's often a false economy to buy inexpensive items (especially over and over again).
But it can also be expensive to buy a large quantity of something you've never tried. For example, you might consider buying a small bottle of Pace picante sauce to see if you like the taste before you buy the gallon food service size. There's no question that the smaller portion costs far more per oz. than the gallon, but if you decide you hate it, you're only out $2.50 vs. $10. I'm making these numbers up, but you get the point. It's a gamble, and it all depends on how much risk you are willing to accept, and the degree to which you're willing to bet that your reaction will be similar to that of others.
bonmot
Another thing I've thought about are mini 1/4OZ bottles---enough for 2 complete MINI applications. At each application lasting 2 to 4 months--I could bundle 3 of them in a bag, call it a years supply of BW, and charge $6 for the kit. If you figure that a BW bottle of 4OZ (it's actually more--the bottle says 4OZ but I overfill the bottles to between 5 and 6 OZ--but assume at 4OZ, then 16 of the 1/4oz bottles would equal one regular bottle. So thus $24.95 / 16 = $1.56 per bottle.
So $6 to $8 for 3 little bottles--would that be more palatable? I've also considered foil packets or towelette with BW--built in applicator in a sense, but since I'd have to run atleast 50,000 pcs, it's not exactly small change.
Richard
OG- don't sell yourself short. if that tiny bottle lasts a year, that means
it's going to take you that much longer to exhaust your current high-priced
inventory.
= bad business decision.
better to give out samples with the items you sell in a tiny 'try me'
promo kit.
it's going to take you that much longer to exhaust your current high-priced
inventory.
= bad business decision.
better to give out samples with the items you sell in a tiny 'try me'
promo kit.
It's not like he's selling it on the Walmart shelf next to the $9.99 armour all that claims to do the same thing. People will buy this based on opinons of other professional and self proclaimed professional detailers. If its a product that works well, better than most, and it is, then I say charge what will make you some money. I think if they've done enough research to find your product in the first place $24.95 isn't going to shock many. I just looked up Zymol Royale Glaze for giggles , on sale for $7199.00. That's a lifetime supply, though. Perhaps, Octane Guy you could sell a lifetime supply of BlackWow and market it that way. 
...
...
My original post in this thread suggested that a smaller product option with a lower price point (but a higher per oz. cost) might attract first-time buyers. I did not suggest that the standard size should be changed, nor that the 24.99 price point for that size was not worth it. I'm not sure why people would consider this a controversial suggestion.
I suspect that many (though not all) of the people disagreeing so vehemently with the suggestion of a smaller size are those which were able to take advantage of the introductory pricing that OG offered during testing. Most have gone on to say that they would happily spend the full $25, because BW is simply that good. In other words, they became convinced of the benefits of BW through their own use of the product, which was made available to them at a significantly lower price.
The fact that they drank the kool aid and would pay the current price in retrospect is beside the point.
I think that some way of allowing potential customers to try the product without buying the standard size could boost sales. That could be in the form of a free single use trial, an inexpensive sample pack, a smaller container at a higher per oz. price (my original suggestion) or something entirely different.
One of the benefits of a vendor connecting with a shared culture, such as that of MINI owners, it to get feedback from that group on his or her products. This community, in return, gets the chance to see one of their own launch a product and succeed. I'd like nothing more than to see OG succeed with BW and other products.
Let's take the case of focus groups. Several people are brought into a room to talk about a product or service. Inevitably, some people in the group will talk about the product or service in question in a negative light, or will make comments that make it clear that they don't "get it" in some fundamental way. Many others in the group may be enthusiastic about the very same product or service.
Do you think the people who run the focus groups attempt to convince the participants who don't get it that their way of thinking is wrong? To berate them for their foolish and obviously ignorant beliefs? Based on my b-school training, I suspect they don't.
What's more likely is that their concerns will be documented and checked with other data to see if there is an emerging pattern or trend.
Based on this and other market research, the business may decide to take action. Maybe a marketing campaign needs to be reworked. Maybe packaging is an issue. Maybe consumer education needs to be stepped up so that those people understand how different this product is to its competitors. Maybe the people who don't "get it" are just not part of the target market, so no changes should be made. The important thing is to gather feedback in the first place in a dispassionate way and to analyze it based on the realities of their business model. Then decide what action (if any) should be taken.
From what I've read in this thread, OG seems to be very receptive to feedback. I'm just hoping that others who have reacted more defensively to suggestions for change can allow honest feedback to emerge in a natural manner.
bonmot
I suspect that many (though not all) of the people disagreeing so vehemently with the suggestion of a smaller size are those which were able to take advantage of the introductory pricing that OG offered during testing. Most have gone on to say that they would happily spend the full $25, because BW is simply that good. In other words, they became convinced of the benefits of BW through their own use of the product, which was made available to them at a significantly lower price.
The fact that they drank the kool aid and would pay the current price in retrospect is beside the point.
I think that some way of allowing potential customers to try the product without buying the standard size could boost sales. That could be in the form of a free single use trial, an inexpensive sample pack, a smaller container at a higher per oz. price (my original suggestion) or something entirely different.
One of the benefits of a vendor connecting with a shared culture, such as that of MINI owners, it to get feedback from that group on his or her products. This community, in return, gets the chance to see one of their own launch a product and succeed. I'd like nothing more than to see OG succeed with BW and other products.
Let's take the case of focus groups. Several people are brought into a room to talk about a product or service. Inevitably, some people in the group will talk about the product or service in question in a negative light, or will make comments that make it clear that they don't "get it" in some fundamental way. Many others in the group may be enthusiastic about the very same product or service.
Do you think the people who run the focus groups attempt to convince the participants who don't get it that their way of thinking is wrong? To berate them for their foolish and obviously ignorant beliefs? Based on my b-school training, I suspect they don't.
What's more likely is that their concerns will be documented and checked with other data to see if there is an emerging pattern or trend.
Based on this and other market research, the business may decide to take action. Maybe a marketing campaign needs to be reworked. Maybe packaging is an issue. Maybe consumer education needs to be stepped up so that those people understand how different this product is to its competitors. Maybe the people who don't "get it" are just not part of the target market, so no changes should be made. The important thing is to gather feedback in the first place in a dispassionate way and to analyze it based on the realities of their business model. Then decide what action (if any) should be taken.
From what I've read in this thread, OG seems to be very receptive to feedback. I'm just hoping that others who have reacted more defensively to suggestions for change can allow honest feedback to emerge in a natural manner.
bonmot
Unfortunately, as it would be a poor business decision to introduce a shorter version, there is no Cliff Notes edition available at present.
My original post in this thread suggested that a smaller product option with a lower price point (but a higher per oz. cost) might attract first-time buyers. I did not suggest that the standard size should be changed, nor that the 24.99 price point for that size was not worth it. I'm not sure why people would consider this a controversial suggestion.
I suspect that many (though not all) of the people disagreeing so vehemently with the suggestion of a smaller size are those which were able to take advantage of the introductory pricing that OG offered during testing. Most have gone on to say that they would happily spend the full $25, because BW is simply that good. In other words, they became convinced of the benefits of BW through their own use of the product, which was made available to them at a significantly lower price.
The fact that they drank the kool aid and would pay the current price in retrospect is beside the point.
I think that some way of allowing potential customers to try the product without buying the standard size could boost sales. That could be in the form of a free single use trial, an inexpensive sample pack, a smaller container at a higher per oz. price (my original suggestion) or something entirely different.
One of the benefits of a vendor connecting with a shared culture, such as that of MINI owners, it to get feedback from that group on his or her products. This community, in return, gets the chance to see one of their own launch a product and succeed. I'd like nothing more than to see OG succeed with BW and other products.
Let's take the case of focus groups. Several people are brought into a room to talk about a product or service. Inevitably, some people in the group will talk about the product or service in question in a negative light, or will make comments that make it clear that they don't "get it" in some fundamental way. Many others in the group may be enthusiastic about the very same product or service.
Do you think the people who run the focus groups attempt to convince the participants who don't get it that their way of thinking is wrong? To berate them for their foolish and obviously ignorant beliefs? Based on my b-school training, I suspect they don't.
What's more likely is that their concerns will be documented and checked with other data to see if there is an emerging pattern or trend.
Based on this and other market research, the business may decide to take action. Maybe a marketing campaign needs to be reworked. Maybe packaging is an issue. Maybe consumer education needs to be stepped up so that those people understand how different this product is to its competitors. Maybe the people who don't "get it" are just not part of the target market, so no changes should be made. The important thing is to gather feedback in the first place in a dispassionate way and to analyze it based on the realities of their business model. Then decide what action (if any) should be taken.
From what I've read in this thread, OG seems to be very receptive to feedback. I'm just hoping that others who have reacted more defensively to suggestions for change can allow honest feedback to emerge in a natural manner.
bonmot
I suspect that many (though not all) of the people disagreeing so vehemently with the suggestion of a smaller size are those which were able to take advantage of the introductory pricing that OG offered during testing. Most have gone on to say that they would happily spend the full $25, because BW is simply that good. In other words, they became convinced of the benefits of BW through their own use of the product, which was made available to them at a significantly lower price.
The fact that they drank the kool aid and would pay the current price in retrospect is beside the point.
I think that some way of allowing potential customers to try the product without buying the standard size could boost sales. That could be in the form of a free single use trial, an inexpensive sample pack, a smaller container at a higher per oz. price (my original suggestion) or something entirely different.
One of the benefits of a vendor connecting with a shared culture, such as that of MINI owners, it to get feedback from that group on his or her products. This community, in return, gets the chance to see one of their own launch a product and succeed. I'd like nothing more than to see OG succeed with BW and other products.
Let's take the case of focus groups. Several people are brought into a room to talk about a product or service. Inevitably, some people in the group will talk about the product or service in question in a negative light, or will make comments that make it clear that they don't "get it" in some fundamental way. Many others in the group may be enthusiastic about the very same product or service.
Do you think the people who run the focus groups attempt to convince the participants who don't get it that their way of thinking is wrong? To berate them for their foolish and obviously ignorant beliefs? Based on my b-school training, I suspect they don't.
What's more likely is that their concerns will be documented and checked with other data to see if there is an emerging pattern or trend.
Based on this and other market research, the business may decide to take action. Maybe a marketing campaign needs to be reworked. Maybe packaging is an issue. Maybe consumer education needs to be stepped up so that those people understand how different this product is to its competitors. Maybe the people who don't "get it" are just not part of the target market, so no changes should be made. The important thing is to gather feedback in the first place in a dispassionate way and to analyze it based on the realities of their business model. Then decide what action (if any) should be taken.
From what I've read in this thread, OG seems to be very receptive to feedback. I'm just hoping that others who have reacted more defensively to suggestions for change can allow honest feedback to emerge in a natural manner.
bonmot
quite a nice come back. but unfortunately the BW has alreadyestabilished itself as an excellent product, where as you... you are still a
newb to us and have no credibility.
5th Gear
Joined: Dec 2006
Posts: 656
Likes: 0
From: Ocean View VA
Exactly - that's EXACTLY what I was expecting - a goo gone sized bottle - which made me go 
when I got it in my hand...
I guess Richard could have some "trick" bottles made up with a double wall and an air-filled core - and the product just fills the space between the walls - "OOOOOO... Look how BIG the bottle is! Bargain!".
when I got it in my hand... I guess Richard could have some "trick" bottles made up with a double wall and an air-filled core - and the product just fills the space between the walls - "OOOOOO... Look how BIG the bottle is! Bargain!".
5th Gear
Joined: Dec 2006
Posts: 656
Likes: 0
From: Ocean View VA
Sorry you can't do that. BG is already taken by Banana Gas. lol lol lol
Thanks for the feedback everybody. I have considered the "initial price shock" quite extensively, and I realize that at the current price point, that it does set a lot of the "uninitiated" people back.
Another thing I've thought about are mini 1/4OZ bottles---enough for 2 complete MINI applications. At each application lasting 2 to 4 months--I could bundle 3 of them in a bag, call it a years supply of BW, and charge $6 for the kit. If you figure that a BW bottle of 4OZ (it's actually more--the bottle says 4OZ but I overfill the bottles to between 5 and 6 OZ--but assume at 4OZ, then 16 of the 1/4oz bottles would equal one regular bottle. So thus $24.95 / 16 = $1.56 per bottle.
So $6 to $8 for 3 little bottles--would that be more palatable? I've also considered foil packets or towelette with BW--built in applicator in a sense, but since I'd have to run atleast 50,000 pcs, it's not exactly small change.
Richard
Thanks for the feedback everybody. I have considered the "initial price shock" quite extensively, and I realize that at the current price point, that it does set a lot of the "uninitiated" people back.
Another thing I've thought about are mini 1/4OZ bottles---enough for 2 complete MINI applications. At each application lasting 2 to 4 months--I could bundle 3 of them in a bag, call it a years supply of BW, and charge $6 for the kit. If you figure that a BW bottle of 4OZ (it's actually more--the bottle says 4OZ but I overfill the bottles to between 5 and 6 OZ--but assume at 4OZ, then 16 of the 1/4oz bottles would equal one regular bottle. So thus $24.95 / 16 = $1.56 per bottle.
So $6 to $8 for 3 little bottles--would that be more palatable? I've also considered foil packets or towelette with BW--built in applicator in a sense, but since I'd have to run atleast 50,000 pcs, it's not exactly small change.
Richard
Banned
Joined: Mar 2004
Posts: 15,382
Likes: 0
Yes, that's true, but we welcome everyone in the Detailing forum with open arms
I agree, great product, and still cheap at twice the price
Mark
Mark
1st Gear
Joined: Oct 2005
Posts: 48
Likes: 0
I've just started using BW on customer cars. I wanted to try it on mine for a bit before it went on client cars. All I can say is it's worth the cost. I judge a product by asking myself if I will buy more when I am done with the first bottle. I will buy more BW.
Vendor & Moderator :: MINI Camera and Video & c3 club forum
iTrader: (6)
No it's not a concern. It hasn't been out long enough to say from real world experience, but usually a shelf life of a couple years is all that most products are good for. But this one was formulated by my dad who is the worlds greatest chemist =), and I'd say it's probably good for atleast a couple more years beyond that.
On the other hand, I have kept a sample of BW in my freezer for the past 7 months--it's all crystalized and funky inside--but after having been through over 6 freeze thaw cycles and returned back to normal unscathed each time by sitting at room temperature, I'd guess you'll have a greater chance of dropping or losing BW before it ever decides to go bad on you....
And no, I'm not suggesting you freeze BW to make it last longer---I'm just saying it can sustain some pretty tough environments without harm.
On the other hand, I have kept a sample of BW in my freezer for the past 7 months--it's all crystalized and funky inside--but after having been through over 6 freeze thaw cycles and returned back to normal unscathed each time by sitting at room temperature, I'd guess you'll have a greater chance of dropping or losing BW before it ever decides to go bad on you....
And no, I'm not suggesting you freeze BW to make it last longer---I'm just saying it can sustain some pretty tough environments without harm.
6th Gear
Joined: Aug 2007
Posts: 1,798
Likes: 11
From: CT
But it can also be expensive to buy a large quantity of something you've never tried. For example, you might consider buying a small bottle of Pace picante sauce to see if you like the taste before you buy the gallon food service size. There's no question that the smaller portion costs far more per oz. than the gallon, but if you decide you hate it, you're only out $2.50 vs. $10. I'm making these numbers up, but you get the point. It's a gamble, and it all depends on how much risk you are willing to accept, and the degree to which you're willing to bet that your reaction will be similar to that of others.
bonmot
bonmot
In my case, although it will be money well spent, I cant see myself for using it more than that one time i would need it to get rid of all the white marks marks on my trim.
Thread Starter
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6th Gear
Joined: Oct 2006
Posts: 1,781
Likes: 3
No... it makes the trim look better than any other dressing out there even if your trim is perfect like mine. You will put it on more than once a couple months...
nice going trad0r...
