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Behind the scenes look :: Countryman "flow" commercial

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Old Sep 1, 2010 | 06:30 AM
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Behind the scenes look :: Countryman "flow" commercial



For “Flow”, the MINI agency BSUR Amsterdam, director Brian Beletic and Sway Studios of Los Angeles used CG enhancement to turn a single MINI Countryman into an entire army of Countrymen that grows bigger with every hugged curve and smaller with every short stop. The multitude of MINI skillfully make their way from town to country, traversing the small city streets on to cruise beyond the urban clamor towards the open road.
Over the river and through the woods, the MINI Countryman reaches a picture-perfect coastline then goes beyond — flying onto a ferry and out into the open sea.

MINI created the 60-second “Flow” TV commercial in an effort to creatively demonstrate the Countryman’s dexterity — a car that can both navigate urban environments and allow the imagination of the getaway seeker free reign.


 
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Old Sep 1, 2010 | 06:42 AM
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From: Pasadena, Tx
awesome vid
 
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Old Sep 18, 2010 | 08:55 AM
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Best commercial ever! Wonder if they will make a JCW version? (scary thought).
 
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Old Sep 21, 2010 | 09:03 PM
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That is great! What even cooler is recognising several places -- man do I want to go back to Italy for vacation...
 
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Old Dec 4, 2010 | 02:23 PM
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I'm with you

Originally Posted by ihad2reload
awesome vid
Ditto
 
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Old Dec 6, 2010 | 06:46 AM
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Found out they are going to be making a JCW version. Now we're in trouble!! Could make a tempting 2nd "MINI".
 
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Old Dec 9, 2010 | 11:23 AM
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I suspect these are going to look much different in the wild. I think I just haven't wrapped my head around the scale of them yet.
 
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