I didn't see this posted anywhere else...

To help celebrate the Coupe launch, some hipster designery types convinced MINI to send them on a road trip and then document the experience. The result is a rather wacky site (be sure to turn off the trailer and route layers to help keep the seizures at bay).

Another Day, Another Adventure

It's mostly pictures and a bit of text. Despite all the moving images, no video that I could find.

What do you think?

 

You should follow my website, I wrote about it back in December:
MINI collaborates with Matter Magazine to promote the MINI Coupe

I forget where, but I was able to request a free issue of Matter Magazine which came with a separate 24-page booklet covering the same thing as the website. Inside was a fold-out map showing the route.