MINI USA anounces MINI_motion in collaboration with industrial designer Yves Béhar. MINI_motion will launch to specialty stores in Fall 2003. Here's the press release.

Highlights of the collection are:

You can find the full release on my site: bridger.us/mini

 

Will the PUMA's say MINI on them? That would be coooool!!!!

 

Here's the rest of the release:

MINI_motion (represented by the Steven Alan Showroom) will comprise of a select number of limited edition products. The collection will be refreshed seasonally and includes apparel, shoes, bags and accessories

Yves Béhar has created MINI_motion by taking MINI's inherent design integrity and overlaying his own expertise in various disciplines ranging from fashion to sports to furniture to technology, creating items that allow the individual seamless mobility. The inaugural MINI_motion collection will debut in select specialty stores in the United States in Fall 2003.

"MINI_ motion draws its inspiration from the energy and heritage of the MINI brand and will appeal to those who appreciate design," explains Rinat Aruh, Lifestyle Development Manager of MINI. "We decided to work with Yves because of his diverse background in designing products in different fields. Yves' work is dedicated to the development of the emotional experience of brands through storytelling, and we felt that was very in tune with us at MINI. MINI_motion is about connectivity and Yves' vision for our signature collection created solutions to simple, everyday needs associated with the connection between the user and different modes of transport."

Béhar: "We spend more and more time driving and yet our lives inside and outside the car are disconnected. MINI is developing a product line that no other car brand has attempted by creating innovative solutions that fuse the inside and outside experiences. Inspired by people, life observation, design and attitude, the MINI_motion point of view is that the product collection should work just as well in-the-car as out,"

Founder and creative principal of fuseproject, a San Francisco based brand development and industrial design firm, Béhar was born in Switzerland in 1967. Béhar's designs have garnered him international recognition in museums and competitions, including awards from TIME Magazine, the Businessweek/IDEA awards, ID Magazine; and exhibits in the Cooper Hewitt Museum NY and the San Francisco Museum of Modern Art.

 

Do you know anything more about the messenger bag?

 

Does anybody on NAM have any of these products? What do you think of them? I was looking at the shoes and the pack, but everything in the collection carries a pretty high price tag.