R50/53 Motor Trend gets it right

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Apr 18, 2005 | 03:20 PM

#26

JeffS

5th Gear

Joined: Feb 2005

Posts: 928

Likes: 0

From: Raleigh, NC

Quote:

Originally Posted by Revolver

Full agreement with dgszweda1. It is embarrassing to see my car (mine is an '04 MCS) compared to such crappy cars when it would fare very well against more performance-oriented cars.

I read somewhere, either on this site or mini2.com, that MINI is about to change its marketing approach to emphasize performance rather than cuteness or humour or whatever. I never understood why they didn't do that from the start. Do all the MINI owners on this site talk about how cute and funny their car is? No - we talk about performance. Maybe the change in marketing approach will change the image of the MINI in the minds of US car mags. As far as the general public goes, I am noticing more and more that guys who ask me about my car tend to know about the performance aspects, like knowing it has a supercharger, it's made by BMW, it handles well, etc. I just wish the car mags and MINI's marketing (or are those two the same thing - duh...) would hurry up and get with it.

Most of the "car guys" I know are well aware of the Mini and almost all would consider buying one - only an S though. I'm a little unsure what the point of further advertising would be until there are excess cars sitting on the lots. If I were making the decision, I would sit tight until 2006 when they start promoting the new bodystyle.