R50/53 MINI BS Press Release
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Found on BMW's press site:
- Mark
MINI INTRODUCES 8 SPEED GEARBOX
04/01/2004
MINI's Forward Thinking Adds More Fun With 2 Speeds in Reverse
Woodcliff Lake, NJ - April 1, 2004... Hot on the heels of the announcement of the new MINI Convertible, MINI has announced the world's first 8-speed gearbox, complete with 2 reverse gears.
Research has shown that MINI owners have the highest 'FGF' score (Fun Going Forward) on the road and so MINI engineers have developed a 2-speed reverse gear to increase the 'FGB' (Fun Going Backward) score to a similar level.
Called Double Back Shifting (or Double B.S.), the new system adds a second reverse gear and thereby allows MINI owners to reverse faster than the competition to speeds of up to 40 mph.
As well as increasing the FGB score, The new system, along with MINI's unique size, gives owners an almost unfair advantage when finding those elusive on-street parking spaces: If the driver overshoots the space, they can simply reverse in double quick time using B.S. to zip neatly into the space.
MINI gearbox engineer, Geary Duckshann said: "We worked hard to add this extra gear into the transmission. We are delighted with the results, the only disadvantage being the new larger box now takes up much of the passenger foot well, but it's a price worth paying."
The system has further advantages. Competitive minded drivers are clearly excited by this news and the SCCA is now looking at a reverse autocross challenge where MINI owners can enjoy B.S. to the max.
Pricing has yet to be announced, however, a MINI spokesman, said "this development is perfectly timed as there is no better day than April 1st to announce B.S."
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Corp. in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 roadster and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 340 BMW passenger car centers, 327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 76 MINI passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet at:
http://www.bmwusa.com
http://www.bmwmotorradusa.com
http://www.miniusa.com
http://www.rolls-roycemotorcars.com
- Mark
MINI INTRODUCES 8 SPEED GEARBOX
04/01/2004
MINI's Forward Thinking Adds More Fun With 2 Speeds in Reverse
Woodcliff Lake, NJ - April 1, 2004... Hot on the heels of the announcement of the new MINI Convertible, MINI has announced the world's first 8-speed gearbox, complete with 2 reverse gears.
Research has shown that MINI owners have the highest 'FGF' score (Fun Going Forward) on the road and so MINI engineers have developed a 2-speed reverse gear to increase the 'FGB' (Fun Going Backward) score to a similar level.
Called Double Back Shifting (or Double B.S.), the new system adds a second reverse gear and thereby allows MINI owners to reverse faster than the competition to speeds of up to 40 mph.
As well as increasing the FGB score, The new system, along with MINI's unique size, gives owners an almost unfair advantage when finding those elusive on-street parking spaces: If the driver overshoots the space, they can simply reverse in double quick time using B.S. to zip neatly into the space.
MINI gearbox engineer, Geary Duckshann said: "We worked hard to add this extra gear into the transmission. We are delighted with the results, the only disadvantage being the new larger box now takes up much of the passenger foot well, but it's a price worth paying."
The system has further advantages. Competitive minded drivers are clearly excited by this news and the SCCA is now looking at a reverse autocross challenge where MINI owners can enjoy B.S. to the max.
Pricing has yet to be announced, however, a MINI spokesman, said "this development is perfectly timed as there is no better day than April 1st to announce B.S."
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Corp. in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 roadster and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 340 BMW passenger car centers, 327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 76 MINI passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet at:
http://www.bmwusa.com
http://www.bmwmotorradusa.com
http://www.miniusa.com
http://www.rolls-roycemotorcars.com
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