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A few days after you take delivery you get a survey from MINI mostly asking about your experience with the dealer. Then they threw in:
"If you had one word to describe your MINI what would it be."
This instanty sounded like a markinting ploy, so they could say that "97%" of new owners describe thier care as awsome, amazing or outstanding.
(Although, I just read a thread wher one guy said broken).
Even though I'm in love with this car I didn't like the feeling I might be used for marketing purposes so I replied:
My one word was damn. The lady who ask me was like.."ummm o-kay" then i replied and told her that this car can go really fast and take the twisties like a pro! then she understand and say Happy motoring.