Just saw this in the on-line version of the San Jose Mercury news:

http://www.mercurynews.com/mld/mercurynews/16573032.htm

If you drive a Mini Cooper and have a special key fob programmed with your name, your car's nickname, What you do for a living, etc., and you are driving in, for instance, San Francisco, a Mini Cooper billboard will flash you a personal greeting as you drive by. Other cities with similar billboards include New York, Miami, and Chicago.

 

That's the new "Motorby" marketing scheme. I hope it's successful enough to expand to other cities (any in southern California will do ).

 

They need to bring that to Atlanta!

 

Unless they have portable versions they can put on a horse and buggy, I won't ever see that. Greetings from Amish Country

 

Oh my...I loved that article, thanks! I want them to put one here in Las Vegas!!! Is there a website to start a request for one?

 

How awesome is that!! The MINI marketing machine certainly earns their dollars

 

LOL. That thing is awesome.

 

Bring it to Boston!

 

Very cool....

 

Tres cool !