General MINI Talk Shared experiences, motoring minutes, and other general MINI-related discussion that applies to all MINIs, regardless of model, year or trim.
Sponsored by:
Sponsored by:

New "secret" Black Box ad campaign

Thread Tools
 
Search this Thread
 
  #201  
Old 07-20-2006, 04:29 AM
snooter's Avatar
snooter
snooter is offline
Mr. MOTD
Join Date: Jan 2006
Location: Spring Hill, Florida
Posts: 2,741
Likes: 0
Received 3 Likes on 3 Posts
Originally Posted by Jersey_Bill
Hmmmm....

Now are we all VERY sure that each of these magazines contains the SAME coded message????


Bill
Yeah Bill, there are all the same. I got that directly from Todd in the media department for Butler, Shine, Stern and Partners (Mini's Advertising firm in California) this week. He did say that was this months gimmick, kinda lead me to believe there might be other secrets coming later.
 
  #202  
Old 07-20-2006, 08:44 AM
acitydweller's Avatar
acitydweller
acitydweller is offline
6th Gear
Join Date: May 2006
Location: New York City
Posts: 1,310
Likes: 0
Received 0 Likes on 0 Posts
Sird?
 
  #203  
Old 07-20-2006, 08:57 AM
MINIATIC's Avatar
MINIATIC
MINIATIC is offline
3rd Gear
Join Date: Aug 2005
Location: Brooklyn
Posts: 208
Likes: 0
Received 0 Likes on 0 Posts
Wehre Is My Box....boxes!!! 2 Minis In My Garage And Nothing Yet!!=(
 
  #204  
Old 07-20-2006, 08:59 AM
Smokey's Avatar
Smokey
Smokey is offline
6th Gear
Join Date: Sep 2002
Location: Just around the corner from the Dragon :~)
Posts: 4,099
Likes: 0
Received 0 Likes on 0 Posts
Me too, well really me 3
 
  #205  
Old 07-20-2006, 11:27 AM
pancakex's Avatar
pancakex
pancakex is offline
3rd Gear
Join Date: Apr 2006
Location: Warshington
Posts: 180
Received 0 Likes on 0 Posts
Originally Posted by Jersey_Bill
Hmmmm....

Now are we all VERY sure that each of these magazines contains the SAME coded message????

Call me obsessive (because that's my middle name) but it would be interesting to check EACH of these mags to confirm that fact !!

Bill
Heehee Jerset_Bill and GBMINI, that's probably just what MINI's advertising folks want to hear!

Seriously, though, what a great advertising campaign! I'm a sucker for things like this - scavenger hunts, puzzles, etc. and will buy things like magazines or books if they're part of a game or puzzle that requires you to find a hint or clue from them. Though if I'm feeling cheap I might just flip through the book/magazine in a bookstore or the library

Hopefully I can pester the people at MINI or my dealership to send me out one of these kits as well! I want to decode things..
 
  #206  
Old 07-20-2006, 02:12 PM
snooter's Avatar
snooter
snooter is offline
Mr. MOTD
Join Date: Jan 2006
Location: Spring Hill, Florida
Posts: 2,741
Likes: 0
Received 3 Likes on 3 Posts
Well got "The New Yorker" today the ad is on page 19. Yes Bill, its the same ad in the "Blender" magazine.

All I need is my damm box in the mail
 
  #207  
Old 07-20-2006, 02:47 PM
Smokey's Avatar
Smokey
Smokey is offline
6th Gear
Join Date: Sep 2002
Location: Just around the corner from the Dragon :~)
Posts: 4,099
Likes: 0
Received 0 Likes on 0 Posts
Well I got the top secret email - wonder if the box is waiting at home!
 
  #208  
Old 07-20-2006, 03:03 PM
Jersey_Bill's Avatar
Jersey_Bill
Jersey_Bill is offline
4th Gear
Join Date: Nov 2005
Location: Exit 9 New Jersey Turnpike
Posts: 473
Likes: 0
Received 1 Like on 1 Post
Originally Posted by snooter
Well got "The New Yorker" today the ad is on page 19. Yes Bill, its the same ad in the "Blender" magazine.

All I need is my damm box in the mail
The advert is the same - but how do you REALLY know the message is the same without your box ??????? I just don't give up....

The "magic window" thingie takes a lot of manual manipulation to line up the message correctly - and there is no darn way to look at the hash in the ad and make sense out of it.

If I were running this ad campaign, I would be throwing out three or four different messages taking people in different directions but maybe having them eventually end up in the same place - wouldn't cost much more but perhaps would make it more mysterious and thrilling for people doing the quest.

Oh well - in the end this was great fun and a great community builder.

Bill
 
  #209  
Old 07-20-2006, 06:05 PM
moreorless's Avatar
moreorless
moreorless is offline
6th Gear
iTrader: (5)
Join Date: Jun 2005
Location: A pile of sawdust
Posts: 1,283
Likes: 0
Received 1 Like on 1 Post
Ok.....I gots me box the other day in the mail but hadn't had time to check it out. So I open it and I'm like.....ok...there's only one place to go and that's NAM! Search and find this thread. Such a fun thread! I read every post! (Don't let that get around.)
So's I offed to B&N for a Blender, got everything together, wow I was really bugged trying to read the message. As I see it bumper pool was a lot easier and a state sticker would really help with holding the decryptor down within the five seconds you have.

Now, how do we find the next ad? Same mags next month?

Oh yeah, if you wanna see what the add says...look here.

...Les
 
  #210  
Old 07-20-2006, 06:17 PM
GBMINI's Avatar
GBMINI
GBMINI is offline
6th Gear
Join Date: May 2002
Location: Gloucester, MA, USA
Posts: 3,433
Likes: 0
Received 1 Like on 1 Post
Originally Posted by moreorless
Oh yeah, if you wanna see what the add says...look here
I haven't been brave enough to post my pics of the "the ad revealed" yet !
 
  #211  
Old 07-20-2006, 06:22 PM
BoCRon's Avatar
BoCRon
BoCRon is offline
6th Gear
Join Date: Sep 2005
Location: Cherry Log, Georgia USA
Posts: 3,212
Likes: 0
Received 0 Likes on 0 Posts
Still no box,
arms folded, tapping foot.......
 
  #212  
Old 07-20-2006, 07:10 PM
sagworks's Avatar
sagworks
sagworks is offline
running with scissors
Join Date: Jul 2005
Location: Metro Wash DC
Posts: 658
Likes: 0
Received 0 Likes on 0 Posts
I now can join the ranks of understanding. I would LOVED to have been part of the creation of this campaign - too much fun!
 
  #213  
Old 07-20-2006, 07:12 PM
MGCMAN's Avatar
MGCMAN
MGCMAN is offline
6th Gear
Join Date: Jul 2002
Location: Cincinnati, Ohio
Posts: 4,293
Likes: 0
Received 1 Like on 1 Post
Got mine on Tuesday. Must go to the MINI site soon.
 
  #214  
Old 07-20-2006, 07:20 PM
Escape Pod's Avatar
Escape Pod
Escape Pod is offline
3rd Gear
Join Date: Mar 2005
Location: Modesto,Ca
Posts: 223
Likes: 0
Received 0 Likes on 0 Posts
No box here either !
 
  #215  
Old 07-20-2006, 07:31 PM
Brihyanna's Avatar
Brihyanna
Brihyanna is offline
6th Gear
Join Date: Sep 2005
Location: Colorado Springs
Posts: 1,155
Likes: 0
Received 0 Likes on 0 Posts
Originally Posted by moreorless
Oh yeah, if you wanna see what the add says...look here.

...Les
I will not click on this link, I will not click on this link, I will not click on this link... :impatient

Where's my box!?!!

I did get the secret email today, so my box must be on its way. Phew...
 
  #216  
Old 07-20-2006, 07:55 PM
Ords's Avatar
Ords
Ords is offline
6th Gear
Join Date: May 2006
Location: Oswego, IL
Posts: 1,845
Likes: 0
Received 0 Likes on 0 Posts
NO box yet! The mini gods are not shining brightly on me. Deep breath, Deep breath..it will come.
 
  #217  
Old 07-20-2006, 08:00 PM
thefuturequeenofnebraska's Avatar
thefuturequeenofnebraska
thefuturequeenofnebraska is offline
6th Gear
Join Date: Feb 2005
Location: Clinton Township, MI
Posts: 7,336
Likes: 0
Received 1 Like on 1 Post
No box for us either :(

2 MINIs (and one sold) we need one too!
 
  #218  
Old 07-20-2006, 08:07 PM
Xiek's Avatar
Xiek
Xiek is offline
5th Gear
Join Date: Jan 2006
Location: Midland, Ontario, Canada
Posts: 1,069
Likes: 0
Received 0 Likes on 0 Posts
Does anyone know if us Canucks get this "package" from MINI... I did some stuff after I bought my MINI, but those mailings have since ceased it would seem.

J
 
  #219  
Old 07-20-2006, 08:16 PM
Edge's Avatar
Edge
Edge is offline
AdMINIstrator
Join Date: Feb 2005
Location: Annandale, VA (near Wash. DC)
Posts: 5,975
Likes: 0
Received 0 Likes on 0 Posts
Originally Posted by Xiek
Does anyone know if us Canucks get this "package" from MINI... I did some stuff after I bought my MINI, but those mailings have since ceased it would seem.J
I suspect the answer is no. MINI Canada operates independently from MINIUSA. This is evidenced by the fact that Canadian MINI VINs do not work to register on the MINIUSA Owner's Lounge (for example, if you wanted a Motoring ID).

Look at the bright side though - you guys get some pretty darn cool advertising of your own - just look at the "Dominate Winter" campaign!
 
  #220  
Old 07-20-2006, 08:27 PM
donniebronx's Avatar
donniebronx
donniebronx is offline
2nd Gear
Join Date: Apr 2006
Posts: 149
Likes: 0
Received 0 Likes on 0 Posts
i'm from CANADA. can someone tell me via PM.

and show me PLEASE.
 
  #221  
Old 07-21-2006, 04:08 AM
Deli's Avatar
Deli
Deli is offline
6th Gear
Thread Starter
Join Date: Jun 2003
Posts: 1,265
Received 0 Likes on 0 Posts
Wow...when I started this thread a week ago I figured someone would give me the answer within ten minutes. I never imagined a week later there would be 220 posts, folks searching for boxes and magazines, and still nobody spilling the beans! I am still waiting for my box...
 
  #222  
Old 07-21-2006, 04:13 AM
moreorless's Avatar
moreorless
moreorless is offline
6th Gear
iTrader: (5)
Join Date: Jun 2005
Location: A pile of sawdust
Posts: 1,283
Likes: 0
Received 1 Like on 1 Post
Originally Posted by Brihyanna
I will not click on this link, I will not click on this link, I will not click on this link... :impatient

Where's my box!?!!

I did get the secret email today, so my box must be on its way. Phew...
Hah hah.......there's a surprise awaiting all those that "click"!

.....Les
 
  #223  
Old 07-21-2006, 05:24 AM
Darth_Cooper's Avatar
Darth_Cooper
Darth_Cooper is offline
3rd Gear
Join Date: Aug 2005
Location: Atlanta, GA
Posts: 208
Likes: 0
Received 0 Likes on 0 Posts
No secret e-mail and no black box?! hmph.
 
  #224  
Old 07-21-2006, 05:58 AM
cristo's Avatar
cristo
cristo is offline
Alliance Member
Join Date: Apr 2003
Location: York, Pennsylvania
Posts: 4,064
Received 203 Likes on 167 Posts
Originally Posted by Jersey_Bill
I did it !! I did it !! I did it !!!

Man, whoever said that this makes one feel like a kid again got it right. Got my box yesterday, found a Blender today (wonder if MINI USA gets a cut of the extra 150,000 issues being sold...), decoded the message and followed the trail to the end....

I have only one piece of advice for those that will follow this trail ....

*** turn your pop-up blocker off ***

There seem to be at least two more legs to the journey - I can't wait !!!

This is just too much fun !!

-- calming down now --

Bill
setting the pop-up blocker to "accept pop-ups from this site" didn't
work for me (on AOL), I think you have to disable it completely.
got everything to work on a computer at work, however.

now waiting for the next two legs of the mission.

btw -- nasty beegle, huh?
(don't think that counts as a spoiler)
 
  #225  
Old 07-21-2006, 06:33 AM
SandiePepper's Avatar
SandiePepper
SandiePepper is offline
6th Gear
iTrader: (1)
Join Date: Feb 2005
Location: Yreka, CA
Posts: 1,802
Likes: 0
Received 0 Likes on 0 Posts
Maybe my black box will come today then I have to drive 60 miles to get the magazine (OH darn)
 


Quick Reply: New "secret" Black Box ad campaign



All times are GMT -7. The time now is 10:03 AM.