New "secret" Black Box ad campaign
#201
Join Date: Jan 2006
Location: Spring Hill, Florida
Posts: 2,741
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Originally Posted by Jersey_Bill
Hmmmm....
Now are we all VERY sure that each of these magazines contains the SAME coded message????
Bill
Now are we all VERY sure that each of these magazines contains the SAME coded message????
Bill
#205
Originally Posted by Jersey_Bill
Hmmmm....
Now are we all VERY sure that each of these magazines contains the SAME coded message????
Call me obsessive (because that's my middle name) but it would be interesting to check EACH of these mags to confirm that fact !!
Bill
Now are we all VERY sure that each of these magazines contains the SAME coded message????
Call me obsessive (because that's my middle name) but it would be interesting to check EACH of these mags to confirm that fact !!
Bill
Seriously, though, what a great advertising campaign! I'm a sucker for things like this - scavenger hunts, puzzles, etc. and will buy things like magazines or books if they're part of a game or puzzle that requires you to find a hint or clue from them. Though if I'm feeling cheap I might just flip through the book/magazine in a bookstore or the library
Hopefully I can pester the people at MINI or my dealership to send me out one of these kits as well! I want to decode things..
#208
Join Date: Nov 2005
Location: Exit 9 New Jersey Turnpike
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Originally Posted by snooter
Well got "The New Yorker" today the ad is on page 19. Yes Bill, its the same ad in the "Blender" magazine.
All I need is my damm box in the mail
All I need is my damm box in the mail
The "magic window" thingie takes a lot of manual manipulation to line up the message correctly - and there is no darn way to look at the hash in the ad and make sense out of it.
If I were running this ad campaign, I would be throwing out three or four different messages taking people in different directions but maybe having them eventually end up in the same place - wouldn't cost much more but perhaps would make it more mysterious and thrilling for people doing the quest.
Oh well - in the end this was great fun and a great community builder.
Bill
#209
Ok.....I gots me box the other day in the mail but hadn't had time to check it out. So I open it and I'm like.....ok...there's only one place to go and that's NAM! Search and find this thread. Such a fun thread! I read every post! (Don't let that get around.)
So's I offed to B&N for a Blender, got everything together, wow I was really bugged trying to read the message. As I see it bumper pool was a lot easier and a state sticker would really help with holding the decryptor down within the five seconds you have.
Now, how do we find the next ad? Same mags next month?
Oh yeah, if you wanna see what the add says...look here.
...Les
So's I offed to B&N for a Blender, got everything together, wow I was really bugged trying to read the message. As I see it bumper pool was a lot easier and a state sticker would really help with holding the decryptor down within the five seconds you have.
Now, how do we find the next ad? Same mags next month?
Oh yeah, if you wanna see what the add says...look here.
...Les
#210
#215
Originally Posted by moreorless
Where's my box!?!!
I did get the secret email today, so my box must be on its way. Phew...
#218
#219
Originally Posted by Xiek
Does anyone know if us Canucks get this "package" from MINI... I did some stuff after I bought my MINI, but those mailings have since ceased it would seem.J
Look at the bright side though - you guys get some pretty darn cool advertising of your own - just look at the "Dominate Winter" campaign!
#221
#222
Originally Posted by Brihyanna
I will not click on this link, I will not click on this link, I will not click on this link... :impatient
Where's my box!?!!
I did get the secret email today, so my box must be on its way. Phew...
Where's my box!?!!
I did get the secret email today, so my box must be on its way. Phew...
.....Les
#224
Originally Posted by Jersey_Bill
I did it !! I did it !! I did it !!!
Man, whoever said that this makes one feel like a kid again got it right. Got my box yesterday, found a Blender today (wonder if MINI USA gets a cut of the extra 150,000 issues being sold...), decoded the message and followed the trail to the end....
I have only one piece of advice for those that will follow this trail ....
*** turn your pop-up blocker off ***
There seem to be at least two more legs to the journey - I can't wait !!!
This is just too much fun !!
-- calming down now --
Bill
Man, whoever said that this makes one feel like a kid again got it right. Got my box yesterday, found a Blender today (wonder if MINI USA gets a cut of the extra 150,000 issues being sold...), decoded the message and followed the trail to the end....
I have only one piece of advice for those that will follow this trail ....
*** turn your pop-up blocker off ***
There seem to be at least two more legs to the journey - I can't wait !!!
This is just too much fun !!
-- calming down now --
Bill
work for me (on AOL), I think you have to disable it completely.
got everything to work on a computer at work, however.
now waiting for the next two legs of the mission.
btw -- nasty beegle, huh?
(don't think that counts as a spoiler)