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New "secret" Black Box ad campaign

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Old Jul 16, 2006 | 04:14 PM
  #26  
DarkMiniCooperS's Avatar
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From: Quebec City, Qc
lol MINI did a great advertising job again...

I think MooseMan is on the right path... What's that think near the passenger rear wheel??
 
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Old Jul 16, 2006 | 04:25 PM
  #27  
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On the Ad, the MINI's roof is kind of weird... That's all I can see. But it doesn't help lol
 
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Old Jul 16, 2006 | 04:39 PM
  #28  
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its probably something new mini owners get from the dealer. someone should go to their dealer and ask for a decryptor. they have these sometimes in cereal boxes. its a thin piece of colored paper that blocks out the gray speckles
 
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Old Jul 16, 2006 | 05:16 PM
  #29  
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definitely not polarized...we tried looking at the actual magazine with polarizing filters at various angles...nothin
 
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Old Jul 16, 2006 | 05:27 PM
  #30  
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Has anyone tried looking at the ad through the rear (side) or boot windows?

Dang! I may have to buy one of these magazines! Has this ad shown up anywhere else?
 
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Old Jul 16, 2006 | 05:35 PM
  #31  
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At the BSSP run (new ad agency) in San Francisco back a couple of months ago, they said that MINI would be sending out something to all MINI owners in June that could be used to see "invisible" messages in ads and get prizes and downloads and stuff in an effort to "give back" to the MINI community. I guess the program was delayed and this is the first ad. Watch your mail box for something like 3D glasses.
 
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Old Jul 16, 2006 | 05:43 PM
  #32  
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Maybe it'll be included in the MTTS packages?
 
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Old Jul 16, 2006 | 05:44 PM
  #33  
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The fella at the ad agency said every MINI owner would get the decoder thing. So you don't have to participate in MTTS.
 
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Old Jul 16, 2006 | 05:45 PM
  #34  
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From: A street address or space indexing system.
lol I like that. It just takes some brains to figure it out!

Most MINI owners are pretty smart, so....lol

Nice find. Thanks for sharing!
 
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Old Jul 16, 2006 | 05:50 PM
  #35  
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Maybe it's one of those "3d" pictures you have to look at slightly cross-eyed to see..
 
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Old Jul 16, 2006 | 05:52 PM
  #36  
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Originally Posted by neilgj
At the BSSP run (new ad agency) in San Francisco back a couple of months ago, they said that MINI would be sending out something to all MINI owners in June that could be used to see "invisible" messages in ads and get prizes and downloads and stuff in an effort to "give back" to the MINI community. I guess the program was delayed and this is the first ad. Watch your mail box for something like 3D glasses.
That very cool!!
 
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Old Jul 16, 2006 | 05:55 PM
  #37  
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And here we are talking about cat's whiskers and soy cheese...
 
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Old Jul 16, 2006 | 06:05 PM
  #38  
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I'm wondering if owners will be getting something from MINI soon. My Blender issue is subscription which most times beats the newstand. So they're just keeping the suspense high.
 
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Old Jul 16, 2006 | 06:07 PM
  #39  
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Well, they certainly are creating a buzz.
 
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Old Jul 16, 2006 | 07:05 PM
  #40  
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What about us who bought Used MINI's :( I want to get a decoder....
 
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Old Jul 16, 2006 | 07:34 PM
  #41  
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So, why would MINI point it's advertising towards current owners instead of potential new buyers? Although it was fun for only 5 minutes, the magazine ad with the template at least was for everyone.

As for those who bought a used MINI, did you register your's at MINIUSA.com? Between that and having service once at a dealer, I'm receiving MINI correspondence like warranty changes, etc. So, I wait with great anticipation for my 3D movie glasses to arrive in the U.S. Mail.
 
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Old Jul 16, 2006 | 08:02 PM
  #42  
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Exactly which issue of Blender was it in, and was it a subscription issue? I checked the July newsstand issue, but didn't see the ad.

-Paul!
 
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Old Jul 16, 2006 | 08:21 PM
  #43  
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Originally Posted by ToBFree
So, why would MINI point it's advertising towards current owners instead of potential new buyers? Although it was fun for only 5 minutes, the magazine ad with the template at least was for everyone.

As for those who bought a used MINI, did you register your's at MINIUSA.com? Between that and having service once at a dealer, I'm receiving MINI correspondence like warranty changes, etc. So, I wait with great anticipation for my 3D movie glasses to arrive in the U.S. Mail.
The point, as we were told by the folks at BSSP, was to "give back" to the MINI community which made MINI the success that it is.

I don't know if registered owners of used MINIs will get the decoder or not.
 
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Old Jul 16, 2006 | 09:47 PM
  #44  
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By soy cheese, could they mean tofu?
 
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Old Jul 16, 2006 | 09:54 PM
  #45  
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Originally Posted by markldriskill
By soy cheese, could they mean tofu?
I'm pretty sure that's a non-issue at this point.
 
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Old Jul 16, 2006 | 10:28 PM
  #46  
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erewhay asway isthay ad (what's pig latin for 'ad'?)
 
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Old Jul 16, 2006 | 11:52 PM
  #47  
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After playing in photoshop - that scribble looking thing toward the bottom is a Cooper S. If I had a higher res file it could show the text above it more clearly.
 
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Old Jul 17, 2006 | 06:03 AM
  #48  
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Originally Posted by jerniganbrandon
After playing in photoshop - that scribble looking thing toward the bottom is a Cooper S. If I had a higher res file it could show the text above it more clearly.
Once you said that and I looked at it again and squinted, I could see the drawing of the MINI.
 
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Old Jul 17, 2006 | 06:40 AM
  #49  
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It's the Aug. issue with Owen Wilson on the cover.
 
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Old Jul 17, 2006 | 08:17 AM
  #50  
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What about the sunroof screen? The thing with the perferated holes.
 
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