Hey all!

I have been working in automotive for over 5 years as a service advisor and have been throwing around the idea of becoming a Motoring Advisor at my local dealership...

Anyone have any advice or answers on what you might actually make? Anyone on here been a Motoring Advisor or still is and has any info I'd love to hear!

Thanks!!!

 

OK, I gotta ask. What is a Motoring Advisor?

 

A Mini salesman/woman.

 

Also Interested ....

 

Right now is a tough time to become a MA.

Gas is cheap, MINIUSA is going through some rather tumultuous times with recent leadership shake-ups, and BMW doesn't seem to want to let the brand breathe or retain its identity.

I love my job, and absolutely love the product, but without the right marketing, this brand is in serious trouble.

 

Mini sales are down hard vs last year as well. It's a tough time to be working on commission.

 

Know the product...


My issue is that for the price of a Brand New JCW you can get a 2005 Porsche 911


... and as the MINI brand is changing the style and design of the cars, I don't find them as appealing as the R52/R53s.


The best sales people tie the needs and wants of the customer to the capabilities of the product.


Motor On!

 

That 2005 911 also doesn't carry a warranty, which is not a safety net most people want to go without.

Also, the 911 is a vastly different vehicle.

 

The issues with the Gen2 engine did not help. The old saying, "one ah sh_t, cancels out 10 attaboys" comes to mind.

Plus, milking the buyer for profits via the "option game" that car makers are using works on some cars but perhaps not the Mini.

 

It does to some extent, when it comes to customizing the paint color, interior trims, and wheels and stripes, but I do agree that charging for features that should be standard is no bueno.

The new Countryman is a good move in that direction - there is a lot more standard equipment on that vehicle than any other MINI before it.

 

inflated title an elevated profession of the generic service adviser that sells you the fixes for the problem you don't have. Me think a Scientology post is more profitable.

 

While I love Porsche you'll never get that car into the rev range for optimum power and fun unless you're on a super race track. Seen a few Porsche owners who either had a JCW as daily driver, or traded their Porsche for a JCW....all for reasons I stated above.

And $300 oil changes for the Porsche ? Then there's that....

 

A good well trained MA or salesperson can always make a good living even with a stagnant product or economy. I'm totally amazed at the lack of follow through by new salespeople. It doesn't cost anything to develop an email list and do frequent mailings. Snail mail in a targeted manner isn't all that hard to do. Phone calls, etc.

Generally the sales people just seem to stand around drinking coffee and wait for the next buyer to walk in the door or an internet lead to show up. Get on the phone and start calling all the people who have leases expiring in the next year and keep following up.

OP it isn't a bad way to go if you are knowledgeable about the brand and willing to work.

As for money, if you listen to the MA's I've dealt with, they don't make anything on any sales, they just live off of free Oxygen.

 

I re-read what I wrote and I feel I may have bot written what I was thinking...


The point I was trying to make (poorly) was that a Sale/Service Manager needs to know the product and can intelligently tie the Needs and Wants of a Customer to the Product/Service you can offer. If you have ever taken a Course in Sales you learn that the most effective Sales/Service Manger actively Listens to the Customer then Summarizes what the Customer tells them tiring those things to the product/Service they can provide.


It is partly Sales and partly Psychology. Anyone can stand around drinking coffee and waiting for someone to walk into the showroom or service center, but a great Sales/Service Manager actively seeks out their customers and works with them to make every aspect of the experience enjoyable, from initial meeting to the advisory process to point of sale and then follow up.


"Example"


Yes, it has the possibility for a livelihood, and most people think it can be difficult, but the truth is with a little dedication to meeting the expectations of the Customer you can take the skills you learn in sales to be successful as a top rated Sale or Service Manger. Being successful in anything, everything we do is important to us. Being dedicated and truthful in your Sale/Service position can be the very road you can take to get there. How would you feel if I could show you how this Sales/Service Position could be the very step you need to take to be the successful business person you have always wanted to be?


But no matter what you decide to do, Best of luck.


Motor On!

 

Checked today at Porsche service Dept....not $300....$600.00 !! for a typical 911 oil change....Damn..

 

Typical 911 oil change in my garage...

2 5qt. bottles Mobil-1 0w-40 @ local auto parts store = $50.00
1 Mahle oil filter = $12.00

No hazardous materials disposal fee; Bring used oil back to auto parts store.

Total = $70 (+/- with sales tax).

Changing the oil on a 911 engine is no different a process than with any other engine.