Brand Perception - Does MINI Top or Flop?
#1
Brand Perception - Does MINI Top or Flop?
The results from Consumer Reports' 2013 Car Brand Perception Survey are in. How did MINI do in this survey that measures 7 key factors that go into car purchasing decisions? Check out the story.
Thanks!
John Lindauer
Driving My MINI
www.DrivingMyMINI.blogspot.com
www.facebook.com/DrivingMyMINI
@DrivingMyMINI
Thanks!
John Lindauer
Driving My MINI
www.DrivingMyMINI.blogspot.com
www.facebook.com/DrivingMyMINI
@DrivingMyMINI
#2
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The results from Consumer Reports' 2013 Car Brand Perception Survey are in. How did MINI do in this survey that measures 7 key factors that go into car purchasing decisions? Check out the story.
Thanks!
John Lindauer
Driving My MINI
www.DrivingMyMINI.blogspot.com
www.facebook.com/DrivingMyMINI
@DrivingMyMINI
Thanks!
John Lindauer
Driving My MINI
www.DrivingMyMINI.blogspot.com
www.facebook.com/DrivingMyMINI
@DrivingMyMINI
#4
In September 2012, I bought my first MINI. A Countryman S ALL4, it is a good car, from what I've owned it is not my favorite, but not my least favorite.
4 months and 15,000 miles later, I feel differently in my heart and mind about my purchase.
I bought the R60 because of 3 things, AWD, Xenon headlights, and turbo. in the 30k price, I went over by 1500$. My other options were a CX5, Tiquan, Juke, X1.
X1- options added up
CX5- no turbo
Tiquan- no HIDs/xenons except on top tier and Ive no need for those things
Juke- Hate CVT, No HIDs or even projector headlights.
I have found in my numerous down times and trips to the dealer, a severe lack of knowledge of the car and the MINI product as well.
No straight answers, no future insight, and the oddest issues with my own MINI.
~Perks
1- easy on insurance
2- it has the 3 required features
3- custom ordering is done right with MINI, no last minute "we added this ___ to your order" (Mitsubishi kept ordering Evo's with sunroofs until I took back my $$ and bought a wrx)
~Issuses with mine
1- last radio button does not work (the return to previous screen button/info)
2- driver door will not lock when other doors lock when I put it in drive.
3- Comfort Access button on driver door is useless, I have to use remote or button on passenger door
4- Key not recognized made me take a vacation day because car did not recognize the key, had to be towed.
~Complaints
1- WEAK AC (no I do not have a sunroof)
2- squeak, rattle, noise
3- useless sun visors
4- hand brake (i knew it going in) but on road trips with more than 1 persons belongings, its obnoxious and in the way
5- road noise, its nearly as bad as my straight pipe drone on my wrx
Overall, it works, but doesnt thrill me, I know negativity is not smiled on here, but Ive not had any issues with my other cars that I did not cause through mods/tampering/abuse. I do not regret my choice, but I have learned from it and I'll keep visiting the dealer until they fix it.
Happy motoring
4 months and 15,000 miles later, I feel differently in my heart and mind about my purchase.
I bought the R60 because of 3 things, AWD, Xenon headlights, and turbo. in the 30k price, I went over by 1500$. My other options were a CX5, Tiquan, Juke, X1.
X1- options added up
CX5- no turbo
Tiquan- no HIDs/xenons except on top tier and Ive no need for those things
Juke- Hate CVT, No HIDs or even projector headlights.
I have found in my numerous down times and trips to the dealer, a severe lack of knowledge of the car and the MINI product as well.
No straight answers, no future insight, and the oddest issues with my own MINI.
~Perks
1- easy on insurance
2- it has the 3 required features
3- custom ordering is done right with MINI, no last minute "we added this ___ to your order" (Mitsubishi kept ordering Evo's with sunroofs until I took back my $$ and bought a wrx)
~Issuses with mine
1- last radio button does not work (the return to previous screen button/info)
2- driver door will not lock when other doors lock when I put it in drive.
3- Comfort Access button on driver door is useless, I have to use remote or button on passenger door
4- Key not recognized made me take a vacation day because car did not recognize the key, had to be towed.
~Complaints
1- WEAK AC (no I do not have a sunroof)
2- squeak, rattle, noise
3- useless sun visors
4- hand brake (i knew it going in) but on road trips with more than 1 persons belongings, its obnoxious and in the way
5- road noise, its nearly as bad as my straight pipe drone on my wrx
Overall, it works, but doesnt thrill me, I know negativity is not smiled on here, but Ive not had any issues with my other cars that I did not cause through mods/tampering/abuse. I do not regret my choice, but I have learned from it and I'll keep visiting the dealer until they fix it.
Happy motoring
#6
How the scores were calculated
The Consumer Reports National Research Center conducted a random, nationwide telephone survey of 2,034 adults from Dec. 6-16, 2012, and collected survey data from 1,764 adults in households that had at least one car.
I didn't get a phone call!!!!! Toyota is a great brand but I hate them
The Consumer Reports National Research Center conducted a random, nationwide telephone survey of 2,034 adults from Dec. 6-16, 2012, and collected survey data from 1,764 adults in households that had at least one car.
I didn't get a phone call!!!!! Toyota is a great brand but I hate them
#7
I think these results are interesting, but only useful to marketing departments.
I mean, for Porsche to not make the top 5 in either performance or design is just crazy talk. As Consumer Reports says, "While the scores reflect a brand’s image in consumers’ minds, they do not reflect the actual qualities of any brand’s vehicles."
Not sure why there's so much Toyota hate here. I've owned a few over the years and they were fine. A bit dull, but practical and completely reliable.
I mean, for Porsche to not make the top 5 in either performance or design is just crazy talk. As Consumer Reports says, "While the scores reflect a brand’s image in consumers’ minds, they do not reflect the actual qualities of any brand’s vehicles."
Not sure why there's so much Toyota hate here. I've owned a few over the years and they were fine. A bit dull, but practical and completely reliable.
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#8
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#12
I didn'g get a call either!
How the scores were calculated
The Consumer Reports National Research Center conducted a random, nationwide telephone survey of 2,034 adults from Dec. 6-16, 2012, and collected survey data from 1,764 adults in households that had at least one car.
I didn't get a phone call!!!!! Toyota is a great brand but I hate them
The Consumer Reports National Research Center conducted a random, nationwide telephone survey of 2,034 adults from Dec. 6-16, 2012, and collected survey data from 1,764 adults in households that had at least one car.
I didn't get a phone call!!!!! Toyota is a great brand but I hate them
#13
Good Cars...Not Fun To Drive
#14
Electrical Gremlins
John
DrivingMyMINI
www.DrivingMyMINI.blogspot.com
www.facebook.com/DrivingMyMINI
@DrivingMyMINI
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