MINI finally gets direct competition in the US: Abarth
4th Gear
Joined: Aug 2011
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From: DFW
Of course we all won't agree on this, but I also think the commercial shows the lady as a representation of the car calling a guy toward it... to start a long relationship with it. Everyone has a "relationship" with their car, and everyone's relationship is different. In this case, I think Fiat is trying to say "come explore the potential long-term relationship you can have with this sexy/spicy car"... embodied by a faux Italian sexy woman. :-)
Hmmmm...neither does the Fiat. I'd like to flog an Abarth, but not own one.
4th Gear
Joined: Jul 2011
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From: Vermont, USA
I said IMO (do you know what that means?) I am offering an opinion, simple as that. Perhaps you're new to forums? I never said the ad wasn't increasing sales, I said it's a FAIL.
But if FIAT's strategy is to alienate both sexes, then yes, I am wrong, it's a Win for FIAT.
Last edited by Number Six; Nov 18, 2011 at 03:14 PM.
5th Gear
Joined: Feb 2011
Posts: 712
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From: Long Beach, CA
I notice that you didn't mention the timing chain "death rattle" at all.
Or the carbon buildups on valves caused by direct injection in the turbo Prince engine.
I'll take my 121 horsepower in the Justacooper over those problems. If all I cared about was going fast, I would have gotten a Mustang.
Or the carbon buildups on valves caused by direct injection in the turbo Prince engine.
I'll take my 121 horsepower in the Justacooper over those problems. If all I cared about was going fast, I would have gotten a Mustang.
4th Gear
Joined: Jul 2011
Posts: 369
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From: Vermont, USA
(writing in SMS since i'm guessing ur under 18)
5th Gear
Joined: Feb 2011
Posts: 712
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From: Long Beach, CA
You dont have to hide your poor education and inability to spell by claiming "SMS mode". haha.
If its not forced induction.. then i dont care.
6th Gear
Joined: Jun 2010
Posts: 3,334
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From: Vancouver Island, Canada
I won't laugh when you blow up your engine.
2nd Gear
Joined: Aug 2011
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From: Near Seattle
Cool, have fun when your engine blows up. I'll enjoy my Justa and my BMW 330i.
4th Gear
Joined: Jul 2011
Posts: 369
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From: Vermont, USA
I don't mind the looks of the Abarth (love the scorpian logo too), but neither of those cars can hold a candle to the MINI in overall appeal.
Even if the MINI had lost, I'd still choose it over the others.
4th Gear
Joined: Apr 2011
Posts: 408
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From: Florida
I don't see it as comparable. I think they're cute, but not in the same market as a Mini. I see them more like Smart competitors or other econo-entry-level small cars. I see a Mini as more of a premium car...only sharing the small size category with it. I see more BMW in my Mini than anything else.
3rd Gear
Joined: Sep 2006
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Exterior: (IMO) Better looking than a R56 or Countryman, not as good looking as the GenI, Clubman or Coupe.
Interior: (IMO) looks way better than any GenII (though that's not saying much)
Performance: TBD. Will have to take a test drive, but @ 2533lbs w/ 160hp & 170lb torque I'd think it'd be comparable to a MINI S.
How much (in USD) will an Abarth cost?
I'd still be leaning toward the MINI (Clubman or Coupe), but I more than welcome some direct competition for the MINI in N. America.
Interior: (IMO) looks way better than any GenII (though that's not saying much)
Performance: TBD. Will have to take a test drive, but @ 2533lbs w/ 160hp & 170lb torque I'd think it'd be comparable to a MINI S.
How much (in USD) will an Abarth cost?
I'd still be leaning toward the MINI (Clubman or Coupe), but I more than welcome some direct competition for the MINI in N. America.
4th Gear
Joined: Feb 2009
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From: Athens, GA