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  #1  
Old 06-17-2009, 05:30 AM
MINI Survey MINI Survey is offline
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MINI Slogan

Dear MINI Owner:

We are a Marketing team from the University of Connecticut MBA program in Stamford, CT and are working on a possible new marketing campaigns for MINI Cooper.

MINI has been highly successful with its creative “Let’s Motor” campaign. If MINI wanted a new slogan to launch a campaign revolving around the “fun and customization” aspects of the MINI, what might that slogan be?

Sincerely,
The Marketing 5640 Team
University of Connecticut

Last edited by MINI Survey; 06-17-2009 at 05:35 AM.
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Old 06-17-2009, 07:53 AM
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Let's Motor Again!

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Old 06-17-2009, 09:46 AM
mordecai mordecai is offline
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Let's Motor...More?

Small car, big personality?

Go with the "small" cliche, you can't go wrong.
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  #4  
Old 06-17-2009, 01:16 PM
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"Let's Customize"
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Old 06-17-2009, 01:28 PM
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"Nothing else the same."
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Old 06-17-2009, 01:30 PM
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It's mightier than the the Suzuki
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Old 06-17-2009, 03:29 PM
mordecai mordecai is offline
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Quote:
Originally Posted by OXYBLUECOOP View Post
It's mightier than the the Suzuki
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Old 06-17-2009, 03:39 PM
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Man i love the "united by individuality" slogan, suits MINI perfectly.. why did scion take it
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Old 06-17-2009, 03:43 PM
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"Let's Individualize"
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Old 06-17-2009, 04:53 PM
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As individual and fun as you are! You-ify it!
(so we can void your warranty)
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  #11  
Old 06-18-2009, 10:21 AM
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As unique as you... In a MINI package!
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Old 06-18-2009, 10:31 AM
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Make your own MINI-you

or some other MINI-me themed thing
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Old 06-18-2009, 10:33 AM
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Fun & and cute things work for Mini. I really miss seeing the Mini Commercials on TV. And now seeing those ridiculous Suzuki commercials ~ mightier than the Mini ~ just burns my biscuits.

I mentioned to our local dealership, that they should put "MINI NEEDS A HOME!" sign on the car there in the showroom. I bet it will sell in no time!

Personalizing, making it your own ~ is what being a Mini owner is all about.

All those car campaigns like when Neon came out their ads were "Hi!". It was cute and it got folks to buy them!

Now VW has the old fashioned bug as their "spokesperson".

Our Mini is like our kid. Weird as it sounds. Its part of a culture found all over the world.

Here's another idea... there are all these silly ads from Harmony to hook up humans. Why not do a spin on that.

SPWF (single Pepper White Female seeks SPWM (Single Pepper White male)

Now that you have some ideas, make sure you stop back and tell us what you came up with! I'm excited to see some new spin on Mini ads!
Its about time for some fresh ideas.

Funny thing is I was thinking about two weeks ago to send in a comment to Mini regarding these ideas. Glad you posted the question.
Good luck and Let's Motor!

Monie & Daisy (who's still looking for a new beau!)
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  #14  
Old 06-18-2009, 10:58 AM
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Only MINI.
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  #15  
Old 06-18-2009, 02:59 PM
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Mini. Enough Said.
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  #16  
Old 06-18-2009, 07:18 PM
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"Be Unique", "Be MINI".
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  #17  
Old 06-19-2009, 07:25 AM
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Another one

Using the letters in "MINI" -

Motoring Individuals, Never ending Imaginations
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  #18  
Old 06-19-2009, 01:31 PM
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Let's Mod!

Please Handle Me With Pleasure

Love The Curves

Clown Cars Have More Fun

Don't Tread On Me

The Car for Those Who Don't Need to Compensate...
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  #19  
Old 06-19-2009, 01:40 PM
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"LET'S MOTOR"

The old logo is about the best there is. It does not need to be changed to something really stupid. It is a great logo and it is OK forever as far as I'm concerned.
The logo for the convertible is also really good. "always open" says it all. Changing stuff for no other reason except making a change is not the way to go.
Ronnie948

"LET'S MOTOR"
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  #20  
Old 06-19-2009, 02:31 PM
DixonL2 DixonL2 is offline
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Use the Let's Motor theme - since it's intellectual property, has some staying power, and has a following, and key off the "Let's" part. Yeah, not original, but effective, and consistent:

Let's Motor - More (great one, mentioned above by MrCooperS)
Let's Be Individuals
Let's Get Crazy
Let's ......
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  #21  
Old 06-19-2009, 04:29 PM
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Quote:
Originally Posted by mordecai View Post
Let's Motor...More?

Small car, big personality?

Go with the "small" cliche, you can't go wrong.



I like:

Small car, BIG Possibilities.
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  #22  
Old 06-19-2009, 04:31 PM
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Tiny cars, big *****.
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  #23  
Old 06-19-2009, 07:20 PM
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MINI Weeeee!
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  #24  
Old 06-19-2009, 07:38 PM
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Often, the simplest slogans are the best.

Old slogan: Let's Motor

New slogan: Let's Mod

Robin Cassidy nailed it. Done. Next question !
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  #25  
Old 06-19-2009, 10:53 PM
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Give me MINI or give me death!
Its MINI or nothing!
Or a great one that would probably not go over to well cause all the pet adoption agencies would have a fit would be to show a bunch of MINIs driving in a parking lot that can't get out and honking there horns driving crazy and everything then show someone picking one out and driving home happy and Have something a long the lines of "adopt a MINI". Meh screw you I'm going Hime.
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