TAXI is MINI Canada's ad agency. On their website, see their work under WHAT WE DO / CLIENTS. I found it interesting that their top focus for MINI was its girly image. Check how many times "male" is mentioned in their MINI case study.

I presume that TAXI is responsible for some of the creative and edgy features (Winter Domination, MINI SKINI, etc.) that have appeared on the MINI.ca website. I hope that BSSP will do as well for MINIUSA.

 

Nice.
They can can call it cute if they want. I think it is that too, along with a thousand other positive attributes; the adjectives all depend with whom I'm talking ...and/or passing. :-)

 

I like cute. Why fight it?

I saw a Pontiac Aztec today. It wasn't cute.

 

I HATE it when people call my MINI cute! That is not the way to describe a MINI! (IMHO)

 

Give it up. Its an itty bitty 4 banger thats CUTE

 

Electric Blue is one of my favorite colors and it's extra............................................. .......cute.

 

The Dodge Caliber is cute.

But I like people calling the MINI cute, then I open up the supercharger and well...

I like to think of it as shock and awe.

 

People do think it's cute... especially "ricers"... until they're looking at the backside... getting farther and farther away...

dan

 

Whlie at the BSSP Ad agency drive last sunday, they gave us a presentation during which they stated that they were also going for the "Masculine Edge." They said men and women don't want to buy a car labled a "chicks car." Lets see what they can do.....

 

I dont care if it can go 200 MPH and smoke a Carrera GT

Its STILL Cute

 

And its a chick car, met several just for driving a MINI . I like driving a cute chick car.

 

Hey my chick drives it all the time!

(nows she's gonna kill me if she sees me calling her a chick!)