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I bought mine last January, 2012 Coupe S with 38,800 on it. Same color as yours with R119 rims but a previous owner de-striped it and I think added the side decal
. Love the car! Fun to drive and everyone asks about it.
As for rarity, check on cargurus or carfax online car sales. You normally can find a couple for sale. Since owning mine, I have only seen one on the road an I have put 9000 miles on it since owning.
Pretty hard to run across now. About 5 years ago there were 2 identical JCW Coupes to mine in my town of Prescott, AZ though. They only made 'em for 5 years right?