R50/53 Rebadging as a BMW
Originally Posted by C4
And GM would have called it Cimarron GT!!!


See, now this thread is just getting silly... 
PS- Bought one not knowng the BMW connection? Sure. I didn't see it as a NEGATIVE, surely not, but it wasn't really somethign that made me want one more, either.
I've loved Mini's since I saw a '69 red with rally lights in college. Wanted one ever since, and now, FINALLY I have one.
Now to find that classic, red '69 and make it mine.... then my life will be complete.

PS- Bought one not knowng the BMW connection? Sure. I didn't see it as a NEGATIVE, surely not, but it wasn't really somethign that made me want one more, either.
I've loved Mini's since I saw a '69 red with rally lights in college. Wanted one ever since, and now, FINALLY I have one.
Now to find that classic, red '69 and make it mine.... then my life will be complete.
Originally Posted by Jayde
I had a guy order up a MCSC one day and wanted me to debadge it and put BMW roundels on it.... I told him that it was against my religion, and if he wanted a BMW, then he should go next door and buy a BMW... He thought a MINI was the lower end BMW... He called a couple of weeks later and they moved his depsit from the MINI to a 330i, but the sad thing is, no one told me that and I called the guy up to let him know his car was here... Next thing I know, his BMW Advisor was coming over asking me why I was calling his customer telling him his car was there.. Whatever, I hate miscommunications!! And I think its a shame to put BMW all over your MINI, I have all kinds of crap on my car, but no roundels for me!! All MINI baby!!
Everytime someone asks about my car .....I start with the heritage, and tell them that BMW bought the rights and designed and produced it. I am glad and a bit proud that BMW is behind the car.....and make NO mistake.....This car would not be the "ultimate driving machine" it IS without BMW
However......It is NOT a BMW, nor should it be, badging it as such is wrong and bastardization or the brand. It stands on its own and is distinctly diffrent than the BMW brand.
Branding is in a sense, a proclimation of values. Many brands owned by a single company, filling a niche in every segment of the market. And each of those niches have there own demographic......Pepole DO (sadly) care about brands because you are associating yourself to the image of that brand....rebadging is ONLY done by very insecure people who are obsessed by image and association......Im sure you remember some of these people from High school.....some people just never change
However......It is NOT a BMW, nor should it be, badging it as such is wrong and bastardization or the brand. It stands on its own and is distinctly diffrent than the BMW brand.
Branding is in a sense, a proclimation of values. Many brands owned by a single company, filling a niche in every segment of the market. And each of those niches have there own demographic......Pepole DO (sadly) care about brands because you are associating yourself to the image of that brand....rebadging is ONLY done by very insecure people who are obsessed by image and association......Im sure you remember some of these people from High school.....some people just never change
My plates on my 05 MCS JCW say BMRLITE
. I have owned many BMWs including an E30 and E36 M3 and currently own a BMW E39 525iT wagon. I try to have fun in life and laugh rather worry about what everyone thinks. I didn't buy a MINI becasue I could not afford a BMW, I bought a MINI because I thought it was one of the most fun cars I had ever driven on the street.
The plates on my E36 M3 were 332IS as the E30 M3 owners claimed that the E36 M3 was not a real M3, but an updated 328is... to poke fun, I branded my car 332is.
My advise: relax, have a beer and poke some fun at yourself.
Vince
. I have owned many BMWs including an E30 and E36 M3 and currently own a BMW E39 525iT wagon. I try to have fun in life and laugh rather worry about what everyone thinks. I didn't buy a MINI becasue I could not afford a BMW, I bought a MINI because I thought it was one of the most fun cars I had ever driven on the street.The plates on my E36 M3 were 332IS as the E30 M3 owners claimed that the E36 M3 was not a real M3, but an updated 328is... to poke fun, I branded my car 332is.
My advise: relax, have a beer and poke some fun at yourself.
Vince
Originally Posted by planeguy
.....and make NO mistake.....This car would not be the "ultimate driving machine" it IS without BMW
Originally Posted by planeguy
rebadging is ONLY done by very insecure people who are obsessed by image and association......Im sure you remember some of these people from High school.....some people just never change
I'm not insecure, nor am i obsessed by image. I'm very prod that my car is from the BMW group of motorvehicles. God forbid our cars may have had ANY british engineering in them at all. (wel, it looks like the MCSa's have a little
)You my friend need to see thats its only an emblem. Its still a MINI, I dont go telling people my car is a BMW MINI, its a MINI Cooper. evryone that has seen the car has commented on how cool they badges look and how neat they are. I havent once heard yet that i'm an insecure person thats bastardizing the MINI.
Looking for approval from who?
You?
Cause, i really dont care what YOU think of my car.
I put it on cause its a cool badge, cooler than a black and silver mini logo. Wait till i get my HSL badges and M/// pedals, you guys are going to have **** fits and your heads are probably gonna explode!
You?
Cause, i really dont care what YOU think of my car.
I put it on cause its a cool badge, cooler than a black and silver mini logo. Wait till i get my HSL badges and M/// pedals, you guys are going to have **** fits and your heads are probably gonna explode!
The fact that the MINI Cooper was made by BMW was a major factor in choosing to buy my MINI (that, and the free maintainance!). That said, I consider it a MINI, the success of MINI I believe is just attributable to the benefit of BMWs great engineering but its still not a BMW. As a long-time previous Volvo owner, it would be the same thing as calling a Volvo a Ford. But maybe thats a bad example cuz BMWs and MINIs are both very good cars and while Volvos are great, Fords are horrible... The point is, just because two cars are made by the same company they can still have very different identities. If you look at the car industry in general today, brands are being swallowed up by bigger brands, partnerships, etc. For example, you can hardly call a Bentley a VW even though they are made by the same company. The globalization of the car industry has led to national boundaries being blurred.. I mean even the MINI is made in GB but it has parts and components from Brazil and Germany...
Originally Posted by not-so-rednwhitecooper
Looking for approval from who?
You?
Cause, i really dont care what YOU think of my car.
I put it on cause its a cool badge, cooler than a black and silver mini logo. Wait till i get my HSL badges and M/// pedals, you guys are going to have **** fits and your heads are probably gonna explode!

You?
Cause, i really dont care what YOU think of my car.
I put it on cause its a cool badge, cooler than a black and silver mini logo. Wait till i get my HSL badges and M/// pedals, you guys are going to have **** fits and your heads are probably gonna explode!

What about 90% of us who "modify" their Minis...what kind of head cases are we?
I have been reading the M62 thread and dreaming about that mod... but after reading this thread I'm thinking, 'why spend all that money when I could just slap BMW badges all over my Mini?'
How much extra horsepower would that give me? If I also put on a huge carbon fiber wing like the 16-year-old with the Civic next door would I be up to 220 WHP then?
How much extra horsepower would that give me? If I also put on a huge carbon fiber wing like the 16-year-old with the Civic next door would I be up to 220 WHP then?
Originally Posted by not-so-rednwhitecooper
I havent once heard yet that i'm an insecure person thats bastardizing the MINI.
Thank jeebus that common courtesy is not dead yet
Fwiw, not relating to rebadging but sort of relating to all the other stuff brought up here, I was recently told by a local club BMWCCA official that they asked and BMW would not let them have a Mini highlighted event. The local clubs may try to involve Mini owners on their own to help with membership, and the Coopers 'pass' to be registered for the club and events overall (a money driven choice I'm sure), but BMWNA has made it clear that it is first and foremost a BMW club and Minis are not BMWs. Of course, if they decide the the financial benefit is there this might change on the surface more (or start a MINICCA), but I'm sure the underlying POV will not change.
PS: Debadging, removing the identity queues, is not the same to me at all as putting some other badging/branding on that does not correspond with the vehicle and seems to be reaching. Different impression altogether. On the other hand, blatant silly badging is also different as its clearly for amusement. To each his own opinion..
Originally Posted by eVal
.
PS: Debadging, removing the identity queues, is not the same to me at all as putting some other badging/branding on that does not correspond with the vehicle and seems to be reaching. Different impression altogether. On the other hand, blatant silly badging is also different as its clearly for amusement. To each his own opinion..
PS: Debadging, removing the identity queues, is not the same to me at all as putting some other badging/branding on that does not correspond with the vehicle and seems to be reaching. Different impression altogether. On the other hand, blatant silly badging is also different as its clearly for amusement. To each his own opinion..
For what it's worth, I wanted a Mini BEFORE I found out it was BMW owned, not after. I honestly didn't know of BMW's involvement until after I started researching it.
Originally Posted by not-so-rednwhitecooper
You my friend need to see thats its only an emblem. Its still a MINI, I dont go telling people my car is a BMW MINI, its a MINI Cooper. evryone that has seen the car has commented on how cool they badges look and how neat they are. I havent once heard yet that i'm an insecure person thats bastardizing the MINI.
I'm convinced! Check out my bitchin' rebaged Mini...
Originally Posted by jwasbury
This is simultaneously the dumbest and the most entertaining thread I've yet followed on NAM.

Edit: I just thought of a silly parallel to this scenario. Let's say I'm Johnny Carson's kid (or anyone famous). Do I go around introducing myself with my own name or say "Hi, I'm Johnny Carson's kid" with a shirt proclaiming that just to be sure people know it
Originally Posted by Coop-a-Loop
So......is it good or not good to associate your car w/ BMW?
I am so funcused. lol 
I am so funcused. lol 
Originally Posted by flickster
Does anyone sell retro Mini badges for the new MINI?
Like this:

Like this:







