Iwas thinking the same thing about the 'harlequin' version . . .then my wife chimed in and pointed out the rabbits (the animal) are often mixed colors (black,white, grey). It makes sense when you see all the cars lurching forward sort of how rabbits ambulate.

 

you all obviusly arent mkt folk. ideas are recycled all the time. just because a company uses the same vessel for delivery doesnt mean a copy. you think mini was the first company to use " stickers" in advertisements to get their message across. plus we are all biased because we are MINI owners. but the reality is there are a LOT more veedub owners than mini owners around.

 

No offense but, you obviously haven't read the guidelines on signatures.
Yours is a bit . . . uh . . . "overly compensating."

No one here claims MINI ownership outnumbers VW.

 

defylogik will be hearing from the Administration about that signature shortly.

 

Huh? What happened? Oh my head... I think I just had a seizure. I wonder what brought that on. Hmmm...

 

Thanks for the link - I can't believe I missed that!

 

Sure thing! Aren't they all too cute!!

 

I ran across another VW ad reminiscent of MINI ads in one of the last ESPN magazines (it had John Daly on the front). As an insert, there was a "Backseat Driver's Manual" that looked and was worded a lot like what MINI ads were. There is even a plastic "Backseat Driver's License" in the back of the manual that you can remove and glue a picture to. I thought it was pretty cool (I ended up keeping it ).

 

That's the idea. See the cars are "rabbits" 2 go into a tunnel, and multiple "rabbits" come out. They are multiplying. Get it??
The mixed color ones are cross breeds. Oh and they are for the ads only

 

I just opened my AutoWeek. This ad is LAME! The vinyl "stickers" aren't amusing, in general. But what annoys me is: howtheythinkrunningthewordstogetheriscool. (and I see the small print at bottom, and it took more time to grey the alternating words than to use the space bar).
Yes I'm biased.

 

yeh, its wat i heard too!! ...sux

 

I found the new Rabbit ads on TV humorous, and I thought done with a Mini "feel" to it. Of course representing the Rabbit in such large numbers makes me NOT want to buy a car that it seems everyone else will have!

 

I love the new VW rabbit ads that have been running. They truly grabbed the essence of the rabbit (animal) in the ad. I love the harlequin rabbit that hides. Very clever and well done...it definitely gives you a feeling of rabbits multiplying, especially the use of only 3 colours.

I too work in advertising/graphic design. As much as a I love the type treatment in the print ads, it isn't exactly the easiest thing to read and comprehend. The GTI DVD you get from the dealer has an entire booklet that is typeset that way. Granted they want to bring in new customers but part of the reason for bringing back the rabbit and launching the GTI first is to regain the customers they've lost along the way when the company effectively lost the plot. I would guess that original GTI & rabbit customers are pushing 40 - 50 and reading advertising & brochures that are typeset that way might be a bit annoying to those folks.

 

Thank you for confirming what I was thinking. I test drove a GTI when they first came out (so long ago). They are only going to get young-uns with the new web spell... it turns me off.

 

Are you referring to the 1984 edition (1st Gen) GTI? That was one hot little car for the times.... Kind of like the MINI in '02. I got a GTI in 1986 - more refined, but not same rawness. My only complaint about the 2nd Gen GTI was its torque steer - I got an up front and personal lesson in what torque steer was all about the first time I autocrossed that car....