R50/53 MINI and Puma
#1
09-09-2003, 08:07 AM
Join Date: Aug 2003
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#2
09-09-2003, 08:09 AM
#5
09-09-2003, 08:50 AM
6th Gear
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You guys should check Gabes site - Gabes MINI site
He's usually on top of all MINI news like this.
MINI - cool, trendy car
Puma - hip, sneaker company on rebound
makes good sense to go after the MINI demographic - people spend cash on various performance mods, why not lifestyle items?
He's usually on top of all MINI news like this.
MINI - cool, trendy car
Puma - hip, sneaker company on rebound
makes good sense to go after the MINI demographic - people spend cash on various performance mods, why not lifestyle items?
#6
09-09-2003, 08:59 AM
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Just a note,
PUMA thrives and survives on Product Placement.
They GIVE $$$$$ worth of Merchandise to the Entertainment Media for Product Placement. When they offer their shoes and merchandise, they make exclusive contracts with the production companies. AND are first to jump at the opportunity.
Mind you, this is not a bad thing. This is why MINI and Puma are together. Mini Approached them and they Responded first and with the best offer. It's more advantageous to Puma though, wouldn't you agree? We are now more "aware" of Puma. Puma's consumer base is not more aware of the Mini though.
And I think they could have made a better shoe for the Mini Crowd. That THING is Ugly! And It seems very.... pointless. If they just made a shoe that followed the trend of their current line or even a specially designed speedcat, it'd be on my feet right now.
PUMA thrives and survives on Product Placement.
They GIVE $$$$$ worth of Merchandise to the Entertainment Media for Product Placement. When they offer their shoes and merchandise, they make exclusive contracts with the production companies. AND are first to jump at the opportunity.
Mind you, this is not a bad thing. This is why MINI and Puma are together. Mini Approached them and they Responded first and with the best offer. It's more advantageous to Puma though, wouldn't you agree? We are now more "aware" of Puma. Puma's consumer base is not more aware of the Mini though.
And I think they could have made a better shoe for the Mini Crowd. That THING is Ugly! And It seems very.... pointless. If they just made a shoe that followed the trend of their current line or even a specially designed speedcat, it'd be on my feet right now.
#7
09-09-2003, 09:14 AM
>>You guys should check Gabes site - Gabes MINI site
>>
>>He's usually on top of all MINI news like this.
>>
>>MINI - cool, trendy car
>>Puma - hip, sneaker company on rebound
>>
>>makes good sense to go after the MINI demographic - people spend cash on various performance mods, why not lifestyle items?
>>
Thanks dandp! You can check out the story from last week here:
http://www.bridger.us/mini/?Y=2003&M...aCollaboration
_________________
>>
>>He's usually on top of all MINI news like this.
>>
>>MINI - cool, trendy car
>>Puma - hip, sneaker company on rebound
>>
>>makes good sense to go after the MINI demographic - people spend cash on various performance mods, why not lifestyle items?
>>
Thanks dandp! You can check out the story from last week here:
http://www.bridger.us/mini/?Y=2003&M...aCollaboration
_________________
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