I, Robot Audi RSQ Concept
I found this part interesting:
"With this project Audi opens up a new chapter in product placement. Previously, the brand with the four rings has always supplied volume-production cars to movie productions. In individual cases, such as “Mission: Impossible II,” these cars were even used in movies before their market launch. With “I, ROBOT” and the systematic development of a “car of the future,” Audi goes far beyond its previous product placement activities."
Concept car as product placement. Now that's some advanced marketing, well beyond placing a can of Coke in the background of a shot. I wonder how they decided that making a car specifically to put in a film was a worthwhile investment. Sure, car companies make concept cars anyway, but having the aesthetic of a film define the design direction is a new angle.
Ha ha, new angle!
"With this project Audi opens up a new chapter in product placement. Previously, the brand with the four rings has always supplied volume-production cars to movie productions. In individual cases, such as “Mission: Impossible II,” these cars were even used in movies before their market launch. With “I, ROBOT” and the systematic development of a “car of the future,” Audi goes far beyond its previous product placement activities."
Concept car as product placement. Now that's some advanced marketing, well beyond placing a can of Coke in the background of a shot. I wonder how they decided that making a car specifically to put in a film was a worthwhile investment. Sure, car companies make concept cars anyway, but having the aesthetic of a film define the design direction is a new angle.
Ha ha, new angle!
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