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I, Robot Audi RSQ Concept

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Old Jun 10, 2004 | 10:30 AM
  #1  
countrym's Avatar
countrym
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I, Robot Audi RSQ Concept

http://www.rsportscars.com/eng/cars/audi_rsq.asp



 
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Old Jun 10, 2004 | 12:00 PM
  #2  
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Looks like the Audi Le Mans Concept











The next TT is suppose to have a face that's pretty close to the Nuvolari

 
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Old Jun 10, 2004 | 12:18 PM
  #3  
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countrym
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I found this part interesting:

"With this project Audi opens up a new chapter in product placement. Previously, the brand with the four rings has always supplied volume-production cars to movie productions. In individual cases, such as “Mission: Impossible II,” these cars were even used in movies before their market launch. With “I, ROBOT” and the systematic development of a “car of the future,” Audi goes far beyond its previous product placement activities."

Concept car as product placement. Now that's some advanced marketing, well beyond placing a can of Coke in the background of a shot. I wonder how they decided that making a car specifically to put in a film was a worthwhile investment. Sure, car companies make concept cars anyway, but having the aesthetic of a film define the design direction is a new angle.

Ha ha, new angle!
 
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