It looks like there are 2 official carpeted floor mats by Mini. The regular version has the logo in the corner:
http://www.ecstuning.com/ES1834327/

And the "Cosmopolitan" version has the logo on the side and it's sold separately front and back:
http://www.ecstuning.com/ES2228699/
http://www.ecstuning.com/ES2498941/

Weird thing is, if you look closely, the mats are shaped a little differently. Which is supposed to be the "proper" fitment on a 2011 JCW hatchback?

Before anyone suggests, I'm not really interested in the rubber all season mats (I live in CA) or 3rd party ones.

 

I got cosmopolitan for my 09 R56 S, they fit much better than the rubber mats. They should all fit in ur JCW. The different bit should tuck nicely under the brake pedal.

 

These are the ones that I have and they fit great. All black with no emblem.

http://www.ecstuning.com/Search/Site...143/ES2601916/

 

The all fit for the R56 Models here:

http://www.ecstuning.com/Mini-2011-Cooper-R56-John_Cooper_Works-Coupe-L4_1.6L_N14B16C/Interior/Floor_Mats/


Some just have a slightly different cut on the section near the back side and pedal.

 

Thanks guys!!

 

check out the Cocomats they are the best, I have a set in each of my cars. There is a ton of color options to make them truly custom to you. They also have a large hard heal pad to prevent them from wearing through by the gas pedal as that is what happens with the OEM mats.
http://www.waymotorworks.com/cocomats/

 

Welcome.

 

I know the OP said they weren't interested in 3rd party, but I totally agree with Cocomats. I've had them for both Minis and they totally rock. I had the OEM carpeted ones (black) originally and they were very ordinary. Cocomats fit way way better (they cut them after you order) and I never vacuum mine at all, just turn 'em over on the driveway and get the stuff off em.