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How BMW and Mini will sell a million cars per year off one platform

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Old Jul 28, 2013 | 04:41 PM
  #1  
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How BMW and Mini will sell a million cars per year off one platform

Interesting article linked below on the future plans of MINI from Autocar magazine UK.

How BMW and Mini will sell a million cars per year off one platform
Could Mini have survived to a third-generation model without the involvement of BMW?
There are cold-eyed City analysts who will tell you that although Mini made a profit on every car it sold — often quite a healthy profit — it probably did not fully pay back the big industrial investment.
Indeed, until the launch of the Countryman, Mini was only selling just over 200,000 cars a year across five model lines. Could BMW have sensibly invested in a new platform, new tooling and a range of five models on sales of 200k? Probably not. The Countryman helped the case for Mini by adding 100,000 sales a year.
http://www.autocar.co.uk/car-news/ne...r-one-platform
 
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Old Jul 28, 2013 | 07:05 PM
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Interesting. Not sure how the Saloon will work. Not typical Mini at all. I wonder what the diff between the Traveller and Countryman is? The rear doors look a bit different, but that's all.
 
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Old Jul 29, 2013 | 03:55 PM
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MINI Saloon could be a modern version of the classic 1960's Mini's with a longer tail enlarged boot/trunk and badged as the Riley Elf /Wolseley Hornet in UK......don't think they ever made it to the USA market?
http://www.wolseleyownersclub.com/wo...et-%28ado15%29

http://www.elf-hornet-register.co.uk/
 
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Old Jul 30, 2013 | 10:32 AM
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Originally Posted by EHans
Interesting. Not sure how the Saloon will work. Not typical Mini at all. I wonder what the diff between the Traveller and Countryman is? The rear doors look a bit different, but that's all.
Looks like the Traveller sits lower than the Countryman. There is less wheel-gap. It might be a more sporty version of the Countryman??
 
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