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I used Goo Gone on the side of my car for chewing gum with good results, but when I got against the wheel arch a little, black wound up on my rag. Kinda scary. Let us know how it comes out.
Gum,aarghh !!!!!! No kidding. First Mini for me. I have owned countless other vehicles and for some reason this thing is like a magnet for gum on the tires and wheel arches. I tried goo gone and it does appear to be leaving some discoloration or the rubbing does one of the two. Will try the ice cube trick and see how that does.