Sales BMW of North America, LLC, March 2008

YTD YTD
March 08 March 07 % March 08 March 07 %
1 Series 1496 0 1496 0
3 Series 11,226 11,259 -0.3% 27,013 33,193 -8.6%
Z4 Roadster and Coupe 772 868 -11.1% 1,659 1,906 -3.0%
5 Series 3,677 4,315 -14.8% 10,890 11,128 -2.1%
6 Series 593 854 -30.6% 1,416 1,921 -26.3%
7 Series 1,467 1,450 1.2% 3,679 3,468 6.1%
BMW passenger cars 19,231 18,746 2.6% 46,153 51,616 -10.6%
X3 1,732 2,872 -39.7% 4,190 6,674 -37.2%
X5 2,152 3,707 -41.9% 8,022 9,070 -11.6%
BMW light trucks (SAVs) 3,884 6,579 -41.0% 12,212 15,744 -22.4%
BMW brand 23,115 25,325 -8.7% 58,365 67,360 -13.4%
Cooper Hardtop 2,752 2,940 -6.4% 7,167 6,566 9.2%
Cooper Convertible 472 715 -34.0% 1,229 1,507 -18.4%
Cooper Clubman 1,065 0 1,768 0
MINI brand 4,289 3,655 17.3% 10,164 8,073 25.9%
TOTAL BMW of North
America, LLC 27,404 28,980 -5.4% 68,529 75,433 -9.2%


BMW of North America, LLC

 

Formatted for readability:

 

Moved from Off-Topic to General MINI Talk.

 

WOW! That's MUCH better!!

 

Gnarly!

 

I may be just a business college student, but they seem to be loosing sales.

 

MINI's gaining sales, looks like MINI gained roughly half the sales lost of the SUVs.

 

Pretty much...

Clubman is doing well, as is the 1 series. Cooper/S hardtops are doing OK. But across the rest of the line, sales are down year over year.

I suspect the Cabrios may continue to lag until the 2nd gen ships.

 

yep, I was focused on the MINI. But noticed their flagship 3 series is down. (as with most all Auto companies, sales are down).