MINI Sales Up!
What impresses me in those overall sales figures is that MINI now represents about 12% of BMW NA sales. That's quite an achievement for a relatively new brand with one basic model offering (now two, with the Clubman). Meanwhile, back in Oxford, the MINI plant now has capacity for 250,000 MINIs per year, over twice the initial plant capacity. Looks like BMW's decision to resurrect the moribund MINI brand is working out quite nicely!
The R56 was introduced in early November '06 in the European market and saw its US debut, President's day weekend Feb '07.
The R52 convertible will be produced until August-September this year in anticipation to the release of the R57 convertible for 2009.
ClubmanS - Looks like you'd know the model history inside-out, with ownership of an '02, '04, '05, and '08. That's quite a MINI collection! Rumors persist of a MINI SUV in the works, so you'd better leave room for one in '09 or '10!
Here's how the industry fared. New York Times article: Vehicle Sales Fell by 10% Last Month

Hmmm... even in this slump, F series and Silverado pickups each sold more just in February than all of MINIUSA sells in an entire year.
Honda was the only major automaker that sold more vehicles last month than in February 2007, though the increase was just 0.7 percent. The Detroit Three, whose lineups are still heavy in sport utility vehicles and pickup trucks despite their introduction of new passenger cars and crossovers, each reported double-digit percentage declines when adjusted for one additional selling day this year.
Sales of light trucks plunged 26 percent at Chrysler and 23 percent at General Motors, according to the Autodata Corporation, which tracks industry statistics.
Sales of light trucks plunged 26 percent at Chrysler and 23 percent at General Motors, according to the Autodata Corporation, which tracks industry statistics.

Hmmm... even in this slump, F series and Silverado pickups each sold more just in February than all of MINIUSA sells in an entire year.
[quote=rkw;2077706]Here's how the industry fared. New York Times article: Vehicle Sales Fell by 10% Last Month
Hmmm... even in this slump, F series and Silverado pickups each sold more just in February than all of MINIUSA sells in an entire year.[/quote]
It's because size matters you know?
Hmmm... even in this slump, F series and Silverado pickups each sold more just in February than all of MINIUSA sells in an entire year.[/quote]
It's because size matters you know?
Hmmm... even in this slump, F series and Silverado pickups each sold more just in February than all of MINIUSA sells in an entire year.[/quote]
It's because MINI buyers are "enthusiasts"
, who buy them because they are more unique than trucks tend to be. Nothing wrong with trucks though, if you need one
.
Mark
It's because MINI buyers are "enthusiasts"
, who buy them because they are more unique than trucks tend to be. Nothing wrong with trucks though, if you need one
.Mark
The R50/53 hardtops ended production in November 2006. Within the same assembly line, R53 and R56 were being manufactured concurrently for a few weeks at a time.
The R56 was introduced in early November '06 in the European market and saw its US debut, President's day weekend Feb '07.
The R52 convertible will be produced until August-September this year in anticipation to the release of the R57 convertible for 2009.
The R56 was introduced in early November '06 in the European market and saw its US debut, President's day weekend Feb '07.
The R52 convertible will be produced until August-September this year in anticipation to the release of the R57 convertible for 2009.
Well it makes sense then. January was at the very end of the old model sales run, approximately three months after the last vehicle was produced. Mid-February was the kick-off of the new model, so the sales data for 2007 should be expected to be low. Agreed?
In other words, at least in the US market, we are comparing apples and oranges.
What would really help me understand how well BMW is doing with the Mini is to provide delivery or even production versus sales numbers.
In other words, show how many were delivered to dealerships in comparison to how many were sold.
I'm not sure if we could get those numbers. Those posted numbers are corporate numbers, so I would think once shipped to dealers, they are thought of as sold. Not sure about this, anyone know how they"count" sales.
Mark
Mark
So we are comparing the 07 and 08 numbers (US market).
Well it makes sense then. January was at the very end of the old model sales run, approximately three months after the last vehicle was produced. Mid-February was the kick-off of the new model, so the sales data for 2007 should be expected to be low. Agreed?
In other words, at least in the US market, we are comparing apples and oranges.
What would really help me understand how well BMW is doing with the Mini is to provide delivery or even production versus sales numbers.
In other words, show how many were delivered to dealerships in comparison to how many were sold.
Well it makes sense then. January was at the very end of the old model sales run, approximately three months after the last vehicle was produced. Mid-February was the kick-off of the new model, so the sales data for 2007 should be expected to be low. Agreed?
In other words, at least in the US market, we are comparing apples and oranges.
What would really help me understand how well BMW is doing with the Mini is to provide delivery or even production versus sales numbers.
In other words, show how many were delivered to dealerships in comparison to how many were sold.
I wonder how the slide of the dollar
is affecting BMWs plans to double overall production across all cars by 2015.... Not off to a great start....
Matt
ps, I think BMW corporate has to be looking at Mini as a silver lining to a very dark cloud. The sales numbers across the brand suck, and the real winners aren't the cars that cost the most. I wonder what revenues look like?
Matt
ps, I think BMW corporate has to be looking at Mini as a silver lining to a very dark cloud. The sales numbers across the brand suck, and the real winners aren't the cars that cost the most. I wonder what revenues look like?
I would take all dealer inventory listings with a grain of salt. Those lists include incoming vehicles, and often don't exclude recently sold vehicles. My dealer had well over a dozen Clubmans on the inventory list weeks before they had their first Clubman delivered. If you want to know what's really in-stock, call the dealer.
While the economy is taking a hit, and it takes somewhat of a leap of faith to take on new debt, I'm encouraged by Mini's business. When I sat down with the sales manager to look through what cars they had and what they were getting in, to see if something on the list fit what I wanted, I was impressed by the large number of pre-sold (ordered) cars coming in, week after week.
That's a pretty good business to be in -- people do their research, put together a list of what they want, then they come in, you shake them down for money, and a few weeks later, deliver the goods. Yes, you do have to work to keep the pipeline filled with orders.
Cheers--
That's a pretty good business to be in -- people do their research, put together a list of what they want, then they come in, you shake them down for money, and a few weeks later, deliver the goods. Yes, you do have to work to keep the pipeline filled with orders.
Cheers--
I would take all dealer inventory listings with a grain of salt. Those lists include incoming vehicles, and often don't exclude recently sold vehicles. My dealer had well over a dozen Clubmans on the inventory list weeks before they had their first Clubman delivered. If you want to know what's really in-stock, call the dealer.
Mark
It'd be shocking if it were so, but I wonder is the percentage of Cooper sales is now any higher, perhaps slightly more in-line with sales in other markets. The new Cooper is a really great car and addresses some of the items that may have skewed some first gen buyers towards the MCS. Given all the engine, tranny and fuel economy improvements, I wonder if more folks are willing to say no to the typical "give me more horsepower" thing. Somehow...and sadly...I doubt it.
he new Cooper is a really great car and addresses some of the items that may have skewed some first gen buyers towards the MCS. ... I wonder if more folks are willing to say no to the typical "give me more horsepower" thing. ... sadly...I doubt it.
(and yes, I know technically the R53 is a second, maybe 7th generation Mini, I'm just distinguishing between '02-'06 and '07+ coupes)
We are planning to get a Clubman S. The Clubman so the dogs have more room on long trips. The S version so it can tow a teardrop trailer with less effort.
In the twisties, well, those S MINIs have to work to keep up to our lowly MC and MCc


Mark
In the twisties, well, those S MINIs have to work to keep up to our lowly MC and MCc



Mark
Production for the second gen has been upped, so one of the things that's always interested me is whether or not the first gen was so popular that it sold out and that going with this line of reasoning - what would have happened if they made 8000 more per year?
Or was this just a case of Mini making just the right number of vehicles so that the car appeared to be more popular than it was?
On the same note, we have often discussed how there is R56 inventory on the dealer lots - much more than there was from 2002 to 2006. Is this indicative that the R56 isn't selling to it's full potential? Or is it a case that maybe the market for the Mini was just a bit above the bar they were producing during the first gen years?
Bear with me here, one of the issues with the first gen was that demand outstripped supply to the point that people out here on the left coast were buying vehicle out of state and having them shipped here. I remember that some of the dealers were running ads here on their shipping rates.
Production for the second gen has been upped, so one of the things that's always interested me is whether or not the first gen was so popular that it sold out and that going with this line of reasoning - what would have happened if they made 8000 more per year?
Or was this just a case of Mini making just the right number of vehicles so that the car appeared to be more popular than it was?
On the same note, we have often discussed how there is R56 inventory on the dealer lots - much more than there was from 2002 to 2006. Is this indicative that the R56 isn't selling to it's full potential? Or is it a case that maybe the market for the Mini was just a bit above the bar they were producing during the first gen years?
Production for the second gen has been upped, so one of the things that's always interested me is whether or not the first gen was so popular that it sold out and that going with this line of reasoning - what would have happened if they made 8000 more per year?
Or was this just a case of Mini making just the right number of vehicles so that the car appeared to be more popular than it was?
On the same note, we have often discussed how there is R56 inventory on the dealer lots - much more than there was from 2002 to 2006. Is this indicative that the R56 isn't selling to it's full potential? Or is it a case that maybe the market for the Mini was just a bit above the bar they were producing during the first gen years?
Hopefully this kind of marketing will not flood the market with the little cars we all love, be it 1st gen, or 2nd gen.
Mark
I know it's certainly possible to add a hitch, but what is the maufacturer specification for the towing limit for a Clubman? The trailers in the links you provided all look pretty light, probably well under 1,000 lbs, but does anyone know what the tow limit is on a Clubman? By the way, really cute pics, especially the homemade teardrop units!
This site says 200 lbs on the hitch, 1400 total trailer weight.
Not from the manufacture(MINI) though.
http://www.minidomore.com/mini_coope...iler_hitch.php
Mark
Not from the manufacture(MINI) though.
http://www.minidomore.com/mini_coope...iler_hitch.php
Mark


