Meh, Wal-Mart is, by its own business plan, cheap. MINIs are, by their own business plan, "premium small cars." Those two business plans are like oil and water.

 

7-11 could sell electric MINIs and I wouldn't buy one...I just don't want one.

The reason I try to avoid WalMart has zero to do with what they sell..which is mostly crap, or who they sell it to. I just object to the way WalMart employees are treated...which is also crap.

To imply social snobbery is a bit of a stretch...

 

My thoughts exactly. Snobbish or not, I simply don't see such a partnership being good for the brand image. Fact of the matter is things like that tend to matter quite a lot to those willing to spend $30,000+ on what many refer to as a 'glorified go-kart' (a huge compliment IMO ). The two brands appeal to such different customer bases. BMW makes expensive products which the masses cannot afford, and both they as well as their customers are quite proud of that. While Walmart makes bargain basement products and their customers for the most part respect them for that. I'm just thankful that it's eletric MINI's Walmart will be selling (which I can distance myself from) opposed to R56's.