A few weeks ago we discovered Mini USA had our name misspelled in their database. This is about a month and 1/2 after purchase. This post is more about the process than the problem, but I'm giving the basic nature of the problem. So we contact the Dealership, they could not change the database. We contacted Mini USA, they forwarded us to BMW Aftersales who is in charge of the data.

That was two weeks ago. Since then we have been going round and round with the Dealership and BMW Aftersales. BMW promising to fix the problem, to both us and the Dealership. There was no resolution. We contacted BMW Aftersales again and were told that any problem was between us and the Dealership to correct. We continually received different stories and status from BMW. I told them everything had been tried, can we escalate the problem at BMW Aftersales. I was told no, there is no further escalation beyond the Reps you have already spoken to. I asked for contact information (email) for any supervisor up to the VP. No dice.

I then sent an email to Mr. Haji, head of Mini Sales and Aftersales. I received a response in a couple of hours. I then received a further email the next day, he verified the nature of the problem (which was the same as my understanding of the problem) as he had researched it. While I'm not sure if the problem is resolved yet, I do know Mini is working on the problem through their end. If the problem can't be resolved because of the nature of BMW's database, so be it. I'm just grateful to Mr. Haji at Mini and I wanted other people to know. Mini stopped and listened to the customer when BMW would not.

Thanks Mini!

Everyone have a Happy Holiday!

 

What are the ramifications of a misspelled name? The question is in earnest.

 

Don't really know. It all depends on who BMW sells the information to or how they use it for warranty etc... All kinds of possibilities. If you've ever had an alias associated to your credit report due to a misspelling somewhere, like I have, you tend to make sure to stop a problem before it expands.

 

Crazy nonsense. The process should be an email to salesperson who forwards it to Mini finance dept. They in turn should get it done, end of story. The rest of it just shows how big corporations are filled with a load of useless people doing nothing.

It would **** me off as well.

 

That's ridiculous. Actually laughable that something like this would have to go to the top dog at MINI to get corrected.

 

I like to know where how data migrates, so I make sure there are errors.

 

Was your name misspelled on the title and registration as well. You may need a trip to the DMV. My title and registration mistakenly put BMW Finance as the lienholder. When I paid cash. Just a single call to the dealer resolved the problem.