Marketing Manager
To develop, establish and maintain marketing strategies to meet organizational objectives in the Automotive aftermarket industry. Effective management of the marketing, advertising and promotional activities of the organization.

Main Job Tasks and Responsibilities
1. Manage and coordinate all marketing, advertising and promotional staff and activities with emphasis on e-commerce.
2. Manage all Internet activities to include Google Analytics, Webmaster tools, SEMRush, MOZ and Google Shopping/Adwords, Email marketing, SEO/SEM and social media.
3. Conduct Internet market research with Product Manager to determine market requirements for existing and future products in the automotive aftermarket industry.
4. Analysis of customer research, current market conditions and competitor information.
5. Develop and implement marketing plans and projects for new and existing products and marketing channels.
6. Manage the productivity of the marketing plans and projects
7. Monitor, review and report on all marketing activity and results
8. Determine and manage the marketing budget
9. Develop pricing strategy
10. Liaison with media and advertising

Education and Experience
1. Business or marketing-related degree or equivalent professional qualification
2. Experience in all aspects of developing and maintaining marketing strategies in the automotive aftermarket industries.
3. Technical marketing skills
4. Proven experience in customer and market research
5. Relevant product and industry knowledge in the automotive aftermarket
6. Experience with relevant software applications

Key Competencies
1. Excellent written and verbal communication skills
2. Organization and planning
3. Problem analysis and problem-solving
4. Team-leadership
5. Formal presentation skills
6. Persuasiveness
7. Adaptability
8. Innovation
9. Judgment Decision-making
10. Stress tolerance

Contact: Don@Minimania.com