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Between Sherbrooke and Ste.Catherine. Its a small short street, packed with bars and restaurants, find Sir Winston Churchill Pub and you've located race central control!
I was there last year. They just have a tent with some MINI's to look at. Nothing special really, maybe giving out some stickers or something. There's a bunch of commercial products giving out free samples of soap, or vitamin water or whatever.
Thanks Eggburb and Jabela - any idea at what time you have to show up to get a spot to park at the Mini tent? Please don't say 6 o'clock in the morning!