Nevada City, CA – July 5, 2005 ---- One of the most significant advancements in ‘creature comfort’ is now available for the MINI Cooper & MINI Cooper S! The ULTRIK armrest not only is the absolute best available for the MINI but looks factory installed as well! No other armrest on the market has the quality look and feel of this beautifully functional upgrade

The armrest system can easily be installed in less than an hour and the results look like it came from the factory. Designed to be fitted to the right side of the drivers seat, not only does it move with the seat and flips up for access to the handbrake but it also provides handy extra storage. The product also allows for the user to easily change the rake angle of the armrest to be consistent with seat back position. The base product is available with black leather and silver base. Optional colors for either base or leather available on special order (allow 4 weeks for delivery).

Note: The greatest advantage of mounting the armrest directly onto the seat is- that regardless of the driver’s height or body size, it’s always possible to get en ergonomic and comfortable correct seating position - since the armrest follows the movement of the seat. To make final adjustments, the armrest is continuously height adjustable and can be folded out of the way.

“The first one of these was installed in my daily driver, MINI Cooper S Cabrio and it is fantastic! No other armrest moves with the seat and thus this is the first one that I actually find myself using, just really great!,” said Don Racine, President of Mini Mania, Inc.

About Mini Mania, Inc.
Mini Mania was founded in 1974 and has grown to become a multi million dollar market leader that provides high quality aftermarket parts that include its own ULTRIK(tm) line of high performance parts and very specialized services to a growing customer base of approximately 50,000 consumers around the world.

Mini Mania solidified its market leadership position in 2001 by becoming the first company in the US to import the then all new BMW MINI to use as a product and performance test bed. Shortly thereafter, Mini Mania began to offer a suite of “lifestyle & performance enhancement products” that appeal to recent purchasers of the MINI Cooper(tm) automobile. Again, Mini Mania is the only after market provider and manufacturer that offers an ironclad warranty on all of its products that also integrates with and extends the manufacturer’s warranty – for details please click here: www.minimania.com/warranty[/size][/font]

Mini Mania is headquartered in a 16,000 square foot state of the art facility in the Northern California foothills outside of Sacramento. The company’s dynamic web site is truly a one of a kind information portal for any Mini Cooper enthusiast – containing over 50,000 pages of unique content, augmented with 50,000 part number, technical articles and interactive community forums. Each month 75-100,000 individuals access the web site for research and purchase of Mini Cooper parts and accessories.

The company has just opened a standalone subsidiary in the UK www.minimaniauk.com to better serve the growing European market. For more information - on the web: www.minimania.com, 800.946.2642