I was thumbing through one of the car mags at the book store today that carried the "Men of Metal" pull-out last month and a few readers wrote in this month's mag to ask if it was for real!
The mag responded to something like - we aren't saying who paid us to put it in there!... and an urban legend is born :smile:

 

It's not the first time MINI has done something similar... Do a search for Bat Boy here...

 

Call is "viral marketing" or call it "buzz". MINI is good at it.

Godspeed.