R50/53 MINI ranks 3rd in Global brands

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Feb 3, 2004 | 11:41 AM

sundancekc

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2nd Gear

Joined: May 2003

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From: KC

According to the annual Interbrand Global Branding survey, MINI ranked 3rd in 2003 behind Google at No. 1 and Apple Computer at No. 2. The results can be seen here at brandchannel.com. Very cool, but not surprising, that MINI knocked Coca-Cola down a notch in the global rankings.

I just happen to use the top three ranked brands on a daily basis.

Feb 3, 2004 | 05:20 PM

maddog2020

2nd Gear

Joined: Sep 2003

Posts: 101

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From: Los Angeles

>>
>>I just happen to use the top three ranked brands on a daily basis.

As do I, I've beenusing Google for years, odd that when I switched from Windows to Mac in Summer '03 the Mini Jones kicked in so bad I sold my other car to get my MCS.

How many other folks out there in Miniland are also Apple users (Google is pretty much a given)?

My feeling is that a disproportionate # of Mini owners will also be Mac users.

Feb 3, 2004 | 05:34 PM

GBMINI

6th Gear

Joined: May 2002

Posts: 3,433

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From: Gloucester, MA, USA

Thanks for posting the link - interesting ...

Feb 3, 2004 | 05:55 PM

seashelly

4th Gear

Joined: Jan 2004

Posts: 354

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From: Encinitas, Ca

>>
>>My feeling is that a disproportionate # of Mini owners will also be Mac users.

I'm a PC user (not that I haven't thought about switching, but my in-house tech support isn't happy with the idea), however, I'm not a MINI owner yet, either. So I wonder... will owning a MINI be a life changing experience?